Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Bachelor's Degree

Marketing

Duration of Study: 4 years 
Form of Study: Full-time / Part-time / Distance
Language of Instruction: Ukrainian / English

The rapid development of the global market for goods and services requires timely identification of consumer needs, as well as tools to satisfy their desires.

Marketing teams around the world use analytical data and new strategies to provide consumers with what they are looking for, often even before they realize they were searching for it!

Innovation and creativity are becoming increasingly important for developing and executing effective modern marketing campaigns, as rapid technological advancements have changed the business landscape.

The demand for marketers has increased by
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The salary of marketers starts from
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Recruiting companies publish job vacancies for marketers every year.
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MOTIVATIONAL LETTER
"How to Choose a University and Why Marketing!"
"Career in Marketing: From Curiosity to BIG_BOSS!"

Gain modern knowledge in marketing and stay updated with new global trends together with #TheUnstoppable!

What #TheUnstoppable Study:

From traditional to digital marketing, from blockchain to virtual reality and artificial intelligence.
By the time they graduate, our students acquire professional competencies (studying marketing strategies and research, targeting, SMM, SEO, PPC, Chatbot, branding, digital tools, etc.) and leadership skills (executing their own projects, participating in international mobility programs, volunteer programs, sports and creative competitions, etc.) necessary for working at the international level.
You will witness the latest innovations daily from Google, Microsoft, Facebook, Twitter, Netflix, and other major tech companies!

Career Growth Prospects:

Graduates of the program will have the opportunity to work in companies within the sales or product/service development sectors, market research, e-commerce, digital marketing, and advertising. They can hold positions such as directors, project managers (team leaders), or work as freelancers providing consulting services in developing marketing strategies and branding, search engine optimization, social media promotion, and more.

Darina Lotkova

SMM Team Lead in the advertising agency NOWEDO

Anna Kolodka

Co-founder of the non-formal education projects “Camp in Europe” and “Camp in Turkey” in Istanbul, Turkey.

Vladimir Rudyk

Founder of the Advertising Group Region, Sumy. In marketing and advertising since 2001.

Denis Kobyzsky

Head of Marketing Department of JSC Sumy Plant ” “Насосенергомаш”

Dasha Shigaeva

Software EngineerDirection Director at Skykillers Digital, Growth Marketer in the Elin.ai project

Vladimir Nesterenko

Head of Marketing in Lombard Treasury and «Книжка-Невидимка»

Our Graduates Work:

  • Email Marketer
  • Product Manager
  • PR Specialist
  • SEO Optimizer
  • Trade Marketer
  • Regional Manager

Our Graduates Work:

  • SMM Manager
  • Advertising Agent
  • Account Manager
  • Brand Manager
  • TV Buyer
  • Client Manager

Our Graduates Work:

  • Community Manager
  • Content Manager
  • Copywriter
  • Targeting Specialist
  • PPC Specialist
  • Merchandiser

Our Graduates Work:

  • Creative Director
  • Marketer
  • Media Buyer
  • Media Planner
  • Sales Manager
  • Advertising Manager

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Students on Their Education:

Маркетинг в Сумському державному університеті – це сучасні знання від діючих практиків та іноземних професорів, засновані на реальних кейсах, з можливістю навчання у зарубіжних університетах-партнерах, у тому числі на стипендіях Erasmus+, а також працевлаштування за спеціальністю вже з 2 курсу в рамках студентського клубу «AKMagency»! 

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