Behavioural Lab Department of Marketing, SSU

Behavioural Lab

Stop acting blindly!
With neuromarketing, you will get the answers you’ve been looking for.

In today’s business environment, where a deep understanding of consumer needs plays a key role in achieving success, the Behavioural Lab offers innovative tools for conducting marketing research and consumer behavior analytics. Specializing in advanced cognitive and eye tracking technologies from well-known brands (Pupil Labs, Tobii, iMotions, and others), the Behavioural Lab provides your business with a detailed analysis and understanding of how consumers perceive your products and services. Using these insights will allow you to optimize marketing strategies and enhance advertising effectiveness, ensuring maximum return on marketing investments and strengthening the connection with your target audience.

Solutions

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Key Stages

Stage
_{Kick-off meeting and preparation for research}

Identification of stimuli and target audience (respondents)
according to your requirements. Formation of a test group and
preparation phase for the research.

Duration - from 3 days

Stage
_{Research and conducting experiments with respondents}

Conducting experiments with selected respondents. Studying the specifics of their interaction with chosen research objects (packaging, logo, banner, brochure, website, etc.). During this process, respondent behavior patterns and information perception levels will be measured through gaze tracking and brain activity analysis.

Duration - from 5 days