Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

RESEARCH ACTIVITIES

Number of Department Citations in Scopus Database
0
Department's Cumulative h-Index
0
Research Funding Amount, thousand UAH
0
Number of Articles Indexed in Scopus and Web of Science
0

Thematic Areas of Research by Department Staff

  1. Country Marketing Policy, Country Image, Macroeconomic Stability: socio-ecological-economic processes, international marketing, marketing modeling and forecasting, community marketing.
  2. Digital Marketing: information technology marketing, SEO, web analytics, e-commerce, consumer behavior in the digital environment, content marketing, digital communication channels, promotion in the digital environment.
  3. Green Marketing: marketing of green production, energy efficiency, socially responsible marketing, non-commercial marketing, gender and age profiles of society.
  4. Communication and Sales Activities, Logistics: order portfolio management, distribution and commercialization of innovative products, supply chain management.
  5. Innovative Trends in Marketing: innovation marketing, marketing innovations, innovative systems, marketing support for startups.
  6. Strategic Marketing and Cognitive Technologies.
  7. Marketing and Health Management System.
Behavioural Lab
SumDU Marketing Center
Individual Research Internship Grants > 70
International Grants > 20
Research Projects Commissioned by the Ministry of Education and Science of Ukraine > 18

International Scientific and Practical Conferences

The Department of Marketing actively develops research activities and collaborates with international partners. Each year, our department hosts interdisciplinary scientific and practical conferences, bringing together leading scientists, researchers, and practitioners from various countries around the world.

Learn More

International Activities

Find Out More

Team #Relentless

Find Out More

International Scientific Publications

The scientific publication is open access and addresses current issues in innovation marketing and innovative management. It covers theoretical, methodological, and practical aspects of innovative transformations in the economy.

The scientific journal "Marketing and Innovation Management" is indexed by the international scientometric database Emerging Sources Citation Index (Web of Science).

Learn More About the Journal

The journal publishes original research, review, and theoretical articles by domestic and international economists, graduate students, and researchers.

Learn More About the Journal

Scientific Work with Students

2018 - 2019 Academic Year

Iryna Vakulishyna

Winner of the 2nd stage of the All-Ukrainian competition of student scientific papers in the specialty "Economics and Management in the Field of Trade," awarded with a 3rd-degree diploma.

Research topic: "Assessment of the Logistics Infrastructure of the Enterprise as the Basis of Its Successful Trade Activity."

Scientific supervisor: PhD in Economics Sager Lyudmyla Yuriyivna.

Anastasiia Illyashenko

Winner of the 4th All-Ukrainian competition of diploma theses of students of higher educational institutions in the specialty "Marketing," awarded with a 3rd-degree diploma at the "Bachelor" qualification level.

Research topic: "Study of the Marketing Activities of the 'Low-Price Pharmacy' Network: Theoretical and Applied Aspects."

Scientific supervisor: PhD in Economics Sygida Liubov Oleksiivna.

Yuliia Shaforost

Winner of the 2nd stage of the All-Ukrainian competition of student scientific papers in the specialty "Economics and National Economy Management," awarded with a 3rd-degree diploma.

Research topic: "Green Country Brand and Its Competitiveness."

Scientific supervisor: Doctor of Economics, Assoc. Prof. Pimonenko Tetiana Volodymyrivna.

Anna Kolesnyk

Winner of the 2nd stage of the All-Ukrainian competition of student scientific papers in the specialty "Marketing," awarded with a 3rd-degree diploma.

Research topic: "Social Media Marketing as a Tool for Promoting Enterprise Products."

Scientific supervisor: PhD in Economics Sager Lyudmyla Yuriyivna.

Vladyslav Pravednyi

Winner of the 4th All-Ukrainian competition of diploma theses of students of higher educational institutions in the specialty "Marketing," awarded with a 1st-degree diploma at the "Master" qualification level.

Research topic: "Search Engine Optimization in Communication Marketing Systems."

Scientific supervisor: Doctor of Economics, Prof. Oleksandr Serhiyovych Tyeletov.

2020 - 2021 Academic Year

Kateryna Shevchenko

Winner of the 2nd stage of the All-Ukrainian competition of student scientific papers in the specialty "Economics and Management in the Field of Trade", awarded with a 1st-degree diploma.

Research topic: "Prospective Analysis of E-commerce Development in the Post-pandemic Period."

Scientific supervisor: PhD in Economics Sager Lyudmyla Yuriyivna.

Viktoriia Haag

Winner of the 2nd stage of the All-Ukrainian competition of student scientific papers in the specialty "Environmental Economics and Environmental Protection," awarded with a 2nd-degree diploma.

Research topic: "Organic Production: Ways to Improve Competitiveness."

Scientific supervisor: PhD in Economics, Associate Professor Chyhryn Olena Yuriyivna.

Anastasiia Nazarenko

Winner of the 2nd stage of the All-Ukrainian competition of student scientific papers in the specialty "Economics and National Economy Management," awarded with a 3rd-degree diploma.

Research topic: "Impact of COVID-19 on the Socio-Economic Development of the Country."

Scientific supervisor: Doctor of Economics, Professor Liuliov Oleksii Valentynovych.

2022 - 2023 Academic Year

Kateryna Shevchenko

Winner of the International Student Scientific Papers Competition under the patronage of the National Commission of Ukraine for UNESCO, awarded with a 1st-degree diploma. Research topic: "Digital Marketing in Forming Green Competitive Advantages for Enterprises."

Scientific supervisor: Doctor of Economics, Professor Chyhryn Olena Yuriyivna.

Kateryna Rudetska

Winner of the International Student Scientific Papers Competition under the patronage of the National Commission of Ukraine for UNESCO, awarded with a 1st-degree diploma. Research topic: "Digital Marketing in Forming Green Competitive Advantages for Enterprises."

Scientific supervisor: Doctor of Economics, Professor Chyhryn Olena Yuriyivna.

Find us on the map

Website development - Center of Telecommunication Technologies and Computer Support (CTTCS).

Sumy State University

Join us on social media!

Facebook Instagram Youtube

Join us on social media!

© 1996 – 2024 Department of Marketing.
Educational and Scientific Institute of Business, Economics, and Management.
SUMY STATE UNIVERSITY 

Web developer, designer, and site creator - Serhii Dudchenko