Educational Program: MARKETING

Purpose and Main Focus of the Educational and Research Program

Purpose of the Educational and Research Program

The program is designed in accordance with the mission and strategy of the university, aimed at training highly qualified specialists of a new formation in the field of marketing, capable of identifying, formulating, and solving complex tasks in marketing activities. Graduates will possess the competencies and skills necessary to address practically significant problems, applying modern methodologies and tools of pedagogical and scientific activity that transform into theoretically and practically valuable results with scientific novelty.

Integral Competence

The ability to produce new ideas, solve complex problems in professional and/or research-innovative activities in the field of marketing, apply the methodology of scientific and pedagogical activities, and conduct independent scientific research whose results have scientific novelty, theoretical and practical significance.

Focus of the Educational and Research Program

The program is formed as an optimal combination of academic and professional requirements. It is aimed at developing the competencies of PhD students to solve complex problems in professional and/or research-innovative activities in the field of marketing, which involves preparing specialists capable of working in a changing and multidisciplinary environment where it is necessary to skillfully apply marketing tools.

The main focus of the program, which distinguishes it from others, lies in the formation of professional competencies related to the search and analysis of information on social, cultural, global, ethical, and ecological trends of sustainable development in the country and the world when planning and conducting marketing research; developing and studying economic-mathematical and computer models of processes and systems using modern software during marketing research.

Keywords: marketing; marketing activities; scientific research; marketing research; marketing system; tools of marketing activities.