Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Prospective Student

Welcome Future Applicants!

Education in Marketing at Sumy State University

If you are looking for higher education in the field of marketing, we are pleased to invite you to the Department of Marketing at Sumy State University. We offer bachelor's and master's programs in marketing, as well as PhD degrees, which will help you acquire the skills and knowledge necessary to work in today's business environment.

Education and Support

Join us and receive a high-quality education in marketing that will open up numerous opportunities for you in the business world.

If you have questions, go to the DEPARTMENT CHATBOT  and become part of our community of students and teachers!

Education for a Successful Career

Receive a modern education with a focus on practical experience and innovation, enabling you to become competitive in the job market.

After completing our program, you will have the opportunity to take on various positions in the field of marketing, including marketing manager, marketing analyst, advertising manager, and many others.

Why Marketing?

MOSKALENKO ANASTASIA

Today, one of the most important criteria for people in their chosen profession is a high salary. Everyone has their dream, and only their own efforts and motivation can help achieve it. I chose marketing because it is currently progressing significantly and will be the most promising specialty in a few years. On the other hand, it encompasses many different fields, giving us the freedom of choice. It is closely related to design, analytics, and PR, which a person encounters in their daily life. I believe that with marketing, we have a future. That is why I am here and studying.

SHAFOROST YULIA

When choosing a future profession, I had no doubts about my choice of specialty. Marketing is exactly what a young, active student needs, someone who can adapt to the changes in the world and technology. Here, there is an opportunity not only to apply theoretical knowledge but also to enhance practical skills. Real cases with active enterprises provide a great background for finding the job of your dreams.

In today’s business environment, where a deep understanding of consumer needs plays a key role in achieving success, Behavioural Lab offers innovative tools for conducting marketing research and analyzing consumer behavior. Specializing in advanced cognitive and eye tracking technologies from renowned brands (Pupill Labs, Tobii, iMotions, and others), Behavioural Lab provides businesses with a detailed analysis and understanding of how consumers perceive products and services. Utilizing these insights will allow you to optimize marketing strategies and enhance advertising effectiveness, ensuring maximum return on investment in marketing and strengthening your connection with your target audience. Learn more

Faculty Team

Our instructors have extensive experience in the field of marketing and share their knowledge and practical experience with students.

Students on Learning:

Marketing at Sumy State University is modern knowledge from active practitioners and foreign professors, based on real cases, with opportunities for studying at partner universities abroad, including scholarships like Erasmus+, as well as employment in the specialty starting from the 2nd year through the student club “NooN”!

Follow the Life of #Unstoppable: