Our Projects

EXCITING VIDEO TOUR OF THE LABORATORY OF NEUROMARKETING AND ADVERTISING

On April 19, 2024, an open lecture was held for PhD students of the Department of Marketing on the topic:…

BE AN EXPERT WITH THE RESTLESS

LEARN TO MAKE COOL STICKERS FOR YOUR OWN TELEGRAM CHANNEL

No Smoking - Student Social Project!

No Smoking – Student Social Project!
Today, the opening took place.

We were incredibly nervous before the opening, but everything went well!
Thank you to everyone who joined the project!

Students, your ideas are amazing! Watching your work during the preparation for the opening, I simply enjoyed your creativity, maturity, and calmness (especially when we tried to offer advice).

Believe in yourselves, keep going, and bring your ideas to life! You are incredibly awesome!!!!
#CatchTheWaveOfChange #femsumdu #sumdu

Posts from Students

Cashback Services as the Next Stage of E-Commerce Development in Ukraine and Worldwide

The number of online purchases worldwide is increasing almost daily. Today, you can buy anything online: from furniture and household appliances to clothing and even food products. This demand is explained by the fact that such purchases allow for significant savings. Many online stores organize sales or promotions for certain types of products. At the same time, not all shoppers know that there is another way to save, which can be called permanent and stable – cashback as a return of a certain percentage of the amount spent on a purchase. It can be likened to bonus points awarded for a purchase. The difference is that instead of receiving virtual bonuses, which can only be used in a specific store, the person receives a real amount of money. This amount is transferred back to the buyer, who can use it as they wish…

Author of the article – Iryna Vakulishyna

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*The research was prepared as part of the program: “Get a grant for education in Ukrainian higher education institutions from smarty.sale.”

USING THE AIDA MARKETING MODEL IN PROMOTING INTERNET BANKING PRODUCTS

The increase in the number of banking institutions and, accordingly, the competition in the domestic market of banking services necessitates the revision of banks’ approaches to enhancing their competitiveness. Today, we are witnessing the active transition of Ukrainian banks to a more promising form of customer service, namely the provision of comprehensive, faster banking services. This is due to the fact that the market for traditional banking services is practically saturated. In this dynamic system of changes, Internet banking is a form of integration of banking operations that is most adapted to modern processes of economic innovation. It should be noted that the Ukrainian banking sector is characterized by an average level of internet banking usage. However, an analysis of recent statistics shows that the popularity of internet banking is rapidly growing. Back in 2017, only 40% of customers in Ukraine actively used internet banking (for comparison, in the same year in Poland – 96%). In European countries, the number of banking operations conducted over the internet accounts for more than ….

Author of the article – Kateryna Lebedynets
Scientific supervisor – Natalia Letunovska

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Experts' Opinion

Today, in the face of fierce competition, it is crucial for enterprises to secure their position in the market and strive to take leading positions. In modern conditions, merchandising has become one of the new tools that allow enterprises to stand out among competitors. The importance of this tool lies in the fact that quite often, customers make purchases impulsively. For example, entering a store for bread, they automatically add milk, confectionery, and so on to their cart. Therefore, through merchandising, it is possible to focus the consumer’s attention on certain brands or types of products, significantly increasing their sales and standing out among competitors.

Accordingly, the bachelor’s thesis researched the specifics of merchandising activities for the products of the Sumy Dairy Plant in a typical grocery store and their impact on the competitive position of the enterprise. This allowed for the development of ways to improve the merchandising activities of the analyzed enterprise to enhance its competitiveness.

A modern enterprise operates and develops in conditions of high competition, a changing economy, and constant shifts in both domestic and global market conditions. For an enterprise to function effectively, all its components must work in an organized and uninterrupted manner, and logistics is one of these critical components.

The successful organization and effective management of logistics activities at an enterprise allow for the proper facilitation of the production process, covering all stages – from the supply of raw materials and production to the distribution of finished products. As a result, this ensures that products are delivered to the consumer at the right time, in the right place, and in the right quantity, with minimal costs.

Accordingly, the bachelor’s thesis explored the fundamentals of logistics activities at LLC “Lukas” and developed recommendations for their improvement, taking into account the risks of implementing the proposed measures.

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Our Projects

EXCITING VIDEO TOUR OF THE LABORATORY OF NEUROMARKETING AND ADVERTISING

Humor Solves Everything!

BE AN EXPERT WITH THE RESTLESS

Modern Trends in Marketing

Advertising Campaigns: Idea, Logic, Implementation. Cannes Lions 2023 Cases

Pitching Ideas 1.0 by Indyka

LEARN TO MAKE COOL STICKERS FOR YOUR OWN TELEGRAM CHANNEL

Digital Marketing: Efficiency Indicators 2.0

Bibliometric Analysis: VOSviewer and Scopus Tools

Integrity Marketing

Grow your local business: new trends in digital marketing

Talk to Me: Customer Feedback in Product Strategy

Neuromarketing or how can we use the knowledge about our brain to improve our businesses.

No Smoking - Student Social Project!

Posts from Students

Cashback Services as the Next Stage of E-Commerce Development in Ukraine and Worldwide

USING THE AIDA MARKETING MODEL IN PROMOTING INTERNET BANKING PRODUCTS

Experts' Opinion