Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Yana Kryvych

Deputy Chief of the Department; Associate Professor of the Department of Marketing

Scientific degree, title:

PhD, Associate Professor

Position:

Associate Professor of the Department of Marketing

E-mail: y.kryvych@biem.sumdu.edu.ua

Contact phone: +38 099 940 35 01
Contact phone:  +38 0542 665-143, 5274
Office К2-126

Abstract of the dissertation 

Main disciplines:

Merchandising,
Riskology,
Bank marketing,
Marketing distribution policy

Research interests:

innovations, digital banking, marketing, risk management

Scientific projects:

  1. Responsible executor: “Economic-mathematical modeling of the mechanism of restoring public trust in the financial sector: a guarantee of economic security of Ukraine” (state registration number 0117U003924) (2017-2020);
  2. Co-executor: “Formation of the toolkit for the detinization of the economy of Ukraine on the basis of causal modeling of the trajectories of the interaction of financial intermediaries” (state registration number 0120U100473) (2020).

International programs:

Internship Banking Institute High School, Prague (Czech Republic), “Features of the functioning of credit and financial institutions in the Czech Republic”, (2017).
Training Course “Modern business and marketing technologies: European experience”, 40 hours Firma Handlowo-Uslugowa «ROSLIN» (Poland, 16 – 25 June, 2022).
Project writing training based on the best practices of international project implementation DISCO (10-14 December, 2023, Krakiv, Poland, Ignatianum University).

Achievements:

Certificate of proficiency in English, level B2

Education and Work Experience:

2022 – pesent: associate professor of the Department of Marketing of the Educational and Scientific Institute of Business, Economics and Management of Sumy State University
2021 – pesent: director of the “Univer”
2021-2022: Associate Professor of the Department of Finance, Banking and Insurance of the Educational and Scientific Institute of Business, Economics and Management of Sumy State University
2016-2021: Associate Professor of the Banking Department of the Educational and Scientific Institute of Business Technologies “UABS” of Sumy State University
2018: diploma of associate professor of the Department of Finance, Banking and Insurance (Ad No. 000556 dated February 1, 2018)
2015-2016: associate professor of the banking department of the Ukrainian Academy of Banking
2012-2015: senior lecturer of the Banking Department of the State Higher Educational Institution “Ukrainian Banking Academy of the National Bank of Ukraine”
2011-2012: assistant of the banking department of the State Higher Educational Institution “Ukrainian Academy of Banking of the National Bank of Ukraine”
2010-2011: assistant of the Department of Management of the State Higher Educational Institution “Ukrainian Banking Academy of the National Bank of Ukraine”
2013-2016: Chairman of the Council of Young Scientists of the Ukrainian Academy of Banking of the National Bank of Ukraine
2010: diploma of candidate of economic sciences with specialty 08.00.08 – Money, finance and credit (2010), diploma of DK No. 067486 dated March 30, 2011.
2007-2010: postgraduate studies, Department of Management of the State Higher Educational Institution “Ukrainian Banking Academy of the National Bank of Ukraine”
2007: Master’s degree (CM No. 32527405) in the specialty “Management of foreign economic activity”, State Higher Secondary School “Ukrainian Academy of Banking” NBU, Sumy, Ukraine

CERTIFICATION TRAINING:
2020: Sumy State University, certificate of advanced training in the thematic direction “On innovative pedagogical activity”, SP certificate No. 05408289/2627-20 dated November 24, 2020 (Certificate of advanced training) file #8
2017: Pearson Test of English – PTE. English. Level B2 (Certificate) file #1
2016: Sumy State University, certificate of advanced training in the thematic direction “On electronic means and distance learning technologies”, certificate 12 SPK No. 960281 dated 23.06.2016 (Certificate of advanced training)