Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Master's Degree

Marketing

Duration of Study: 1.5 years 
Form of Study: Full-time / Part-time / Distance
Language of Instruction: Ukrainian / English

Students received new job offers after graduating from the master's program.
0 %
Students increased their salaries by 30% within a year after completing their Master's in Marketing at SumDU.
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Recruiting companies publish job vacancies for marketers every year.
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Training Program:

Professional Core:

  • Business Marketing
  • Market Analysis and Marketing Research
  • Customer Experience Management
  • Digital Marketing Advanced
  • Crisis Communications
  • Brand Management
  • International Marketing
  • Sales and Distribution Management
  • Strategic Marketing Management
  • Foreign Language for Professional Purposes

Practical experience:

  • The highlight of the program is the implementation of your own project at the SumDU Marketing Center.
  • You will launch a full-scale marketing campaign that includes market research, strategic planning, creative thinking, and KPI assessment.
  • Gain real experience that you can showcase in your portfolio.

Elective core:

  • Marketing for IT Companies
  • Modern Marketing Techniques: Google Ads
  • Marketing for SMEs
  • Customs Relationship
  • Profitable SaaS Business
  • Academic Integrity and Ethics in Academic Relations
  • Design Thinking
  • Content Marketing
  • EU Business Values and Ethics (with additional issuance of a certificate from the European Commission project)

Gain modern knowledge in marketing and stay updated with the new global business trends together with #TheUnstoppable!

Personal Consultation
All About External Independent Evaluation (EVI) and External Final Certification (EFC)
Admission Requirements

Gain modern knowledge in marketing and stay updated with new global trends together with #TheUnstoppable!

International Achievements of #TheUnstoppable

Academic Mobility of #TheUnstoppable

Behavioral Laboratory BehLAB

Колектив #Невгамовних

Career Growth Prospects:

Graduates of the program will have the opportunity to work in companies within the sales or product/service development sectors, market research, e-commerce, digital marketing, and advertising. They can hold positions such as directors, project managers (team leaders), or work as freelancers providing consulting services in developing marketing strategies and branding, search engine optimization, social media promotion, and more.

Darina Lotkova

SMM Team Lead in the advertising agency NOWEDO

www.facebook.com

Anna Kolodka

Co-founder of the non-formal education projects “Camp in Europe” and “Camp in Turkey” in Istanbul, Turkey.

Vladimir Rudyk

Founder of the Advertising Group Region, Sumy. In marketing and advertising since 2001.

Denis Kobyzsky

Head of Marketing Department of JSC Sumy Plant ” “Насосенергомаш”

Dasha Shigaeva

Software EngineerDirection Director at Skykillers Digital, Growth Marketer in the Elin.ai project

Vladimir Nesterenko

Head of Marketing in Lombard Treasury and «Книжка-Невидимка»

Our Graduates Work:

  • Email Marketer
  • Product Manager
  • PR Specialist
  • SEO Optimizer
  • Trade Marketer
  • Regional Manager

Our Graduates Work:

  • SMM Manager
  • Advertising Agent
  • Account Manager
  • Brand Manager
  • TV Buyer
  • Client Manager

Our Graduates Work:

  • Community Manager
  • Content Manager
  • Copywriter
  • Targeting Specialist
  • PPC Specialist
  • Merchandiser

Our Graduates Work:

  • Creative Director
  • Marketer
  • Media Buyer
  • Media Planner
  • Sales Manager
  • Advertising Manager

Students on Their Education:

Marketing at Sumy State University provides modern knowledge from active practitioners and foreign professors, based on real cases, with opportunities for studying at partner universities abroad, including scholarships through Erasmus+, as well as employment in the field starting from the 2nd year within the student club “NooN”!

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© 1996 – 2024 Department of Marketing.
Educational and Scientific Institute of Business, Economics, and Management.
SUMY STATE UNIVERSITY 

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