On November 7, 2024, the second of the Serpstat lectures was held, dedicated to the basics of SEO, internal and external optimization.
Learned a lot of interesting things about:
- key elements of content marketing;
- how to successfully implement Black Friday opportunities;
- main types of content and content marketing funnel;
- SEO basics for content marketers;
- capabilities of Serpstat in searching for optimal keywords.
Oleg Salamakha also demonstrated how to use Serpstat, how to search for keywords, take market trends into account, and use search tips to create your content.