On November 11, 2024, an expert from Serpstat held the third lecture for marketing students. This time the focus was on the current issues of content marketing and gathering semantics using SERPSTAT.
The speaker of the event, Oleg Salamakha, revealed in detail the key aspects of creating high-quality and relevant content. In his report, he touched on such topics as:
- keyword research: how to correctly select keywords for site and content optimization.
- site optimization: key points to pay attention to when optimizing pages.
- title, titles, meta tags: how to correctly formulate titles and meta tags to improve the visibility of the site in search engines.
- technical optimization: important aspects of technical optimization that affect the ranking of the site.
- directory architecture: how to properly structure a site for better page indexing.
- content marketing: strategies for creating and promoting content.
- link building: how to attract quality links to your site.
In addition, Oleg Salamakha spoke about the importance of anchor texts, image optimization, URL addresses and off-page SEO.
The lecture aroused great interest among the participants, who had the opportunity to ask the speaker their questions and discuss current issues related to SEO.