On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”.
Darya told about:
- cooperation with “BANDA Agency”;
- lack of customers as the main problem of most companies;
- awareness as a basic human need that gives him security;
- the role of bloggers in conveying information to the reader;
- messengers of bad news and hype;
- the market of bad news as a “red ocean”;
- peculiarities of the promotion of “Sugar” in social networks and messengers;
- positioning of “Sugar” as a media of the second button, which conveys information about the bright side of the city of Sumy.
This is a great opportunity to learn more about current trends in media, hear success stories and get inspiration for your own projects.
The event took place within the framework of the disciplines “Basics of Marketing Activity” (teacher Liliia KHOMENKO) and “Marketing Product Policy” (teacher Yevgenia ZIABINA).