Marketers continue to communicate with practitioners ?

Dmytro Proshkin, a trade marketer at Procter & Gamble, once again attended a lecture by third-year students as part of the Marketing Research course.

This time he told about the peculiarities of the organization of marketing research of the company, the specifics of research in the domestic market, shared his own experience

⚡️ Interesting for students were insights on the internal system of motivation and encouragement of employees

The Department of Marketing received from the European Commission ?? honorary plaques, which note the high level of quality of the won projects: promotion of ideas and values of the European Union, ensuring transparency of project tasks, diverse representation of their results and achievements.

Since 2020, the department has been implementing two modules within the Erasmus + Jean Monnet program "European policy for small and medium enterprises" (headed by Tetiana Pimonenko) and "EU economy without carbon: best practices for Ukraine" (headed by Olena Chygryn).

The restless received a nice message from the editors of the high-ranking magazine Sustainability (Switzerland, Scopus, Q1)

A scientific article by Bilan Yu.V., Lyulyova OV, Pimonenko TV and Vasilieva TA "Linking between Renewable Energy, CO2 Emissions, and Economic Growth: Challenges for Candidate and Potential Candidate for the EU Membership" was awarded by the magazine's editors for the high level of citation of the article in the article.

Department of Marketing together with the London School of Economics (UK) and the State University. S. Staszyca (Poland) co-organized the International Interdisciplinary Scientific Conference "Digitalization and Sustainability for Development Management: Economic, Social and Environmental Aspects", which was held on September 11, 2021.

Among the speakers were representatives from Ukraine, Poland, Great Britain, Turkey, Tunisia, India, Algeria and Kazakhstan. The topics of the reports were devoted to the issues of digitalization of the economy, sustainable development, green competitiveness, energy efficiency, etc.

The collection of abstracts of the conference is submitted to the database Scopus and Web of Science for further indexing.

On September 16, 2021, 2nd and 3rd-year marketers visited Polisan LLC, which is a leader in the production of paints and varnishes in the Sumy region. marketing of finished products.

Everyone was especially impressed by the modern production of water-dispersion paint, and the composition of finished products is a modern logistics centre. Students visited the laboratory, where samples of new materials are developed and tested.

Thank you for the experience and interesting insights, as well as for the comfortable bus that provided the tour.

The restless department of marketing always has an open window to the world of international opportunities!

Postgraduate student Yana Us started her academic year at a powerful Polish university.

As part of a grant from the International Visegrad Foundation, Jan is doing a research internship at Stanislaw Staszyc State University in Pila, where she is working on individual research surrounded by leading scientists, as well as getting acquainted with the organization and research opportunities of the university.

The new academic year for bachelors in Marketing began with new seminars within the framework of Jean Monnet's project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) ?

?Chigrin Olena held a seminar on "The Impact of EU Cohesion Policy", in which she spoke about various aspects of its implementation: efficiency, convergence, inequality, governance and many others.

? It was especially useful to study the experience of the individual (France, Greece, Romania) European countries in order to identify causal links between cohesion policy and economic growth.

A special end to the summer vacation - a prestigious victory in a grant competition from the Visegrad Fund!

Fierce international competition out of 216 submitted applications 67 victories, of which only 2 in Ukraine - 1 in # restless.

We are happy with the new achievements and look forward to the beginning of the new school year for the implementation of a cool project...

Third-year marketers in the framework of practice-oriented training (discipline "Marketing research") listened to a lecture by Dmitry Proshkin, trade marketer of "Procter & Gamble"

? Dmitry shared interesting insights on marketing research in the consumer goods market

⚡️The key issues were:

✔️ ways to obtain information

✔️ methods of market research of consumer goods

✔️main stages of research

Teachers of the Department of Marketing Sager Lyudmila and Letunovska Natalia successfully completed their studies and gained skills in owning a software product for statistical data processing SPSS.

Our colleagues have become certified trainers with the "SPSS Basic Course", which not only opens new horizons of research for teachers but also, above all, allows students to develop better and more modern skills to conduct marketing research and analysis.