A new day, new seminars from practising marketers.

On December 2, 2021, as part of a practice-oriented approach, Vitaliy Pantileev, Deputy Director of Marketing and Sales Polisan, told second-year students (Marketing Advanced, teacher Tetyana Pimonenko), third-year students (Marketing Research: Quantitative methods), teacher Lyulyov Oleksiy) and graduate students of the Department of Marketing about the peculiarities of pricing processes in modern enterprises.

The importance of price in the activities of enterprises, value creation of goods and services, pricing strategy and tactics, price positioning that provides promotional activity? ..... these and many other important issues were discussed in the lecture.

As usual,  at the lectures from Polisan LLC was the atmosphere of interactive communications, exchange of views and analysis of specific cases.

Thank you for your openness and professionalism and we look forward to seeing you again.

As part of the discipline "Marketing Advanced" on November 24, 2021, second-year students (teacher Tatiana Pimonenko) joined the webinar of Mikhail Epikhin, Marketing Director of Roistat Agency. The online lecture was devoted to evaluating the effectiveness of marketing and sales, optimizing the system of marketing communications to achieve the growth of leads and customers.

Mikhail shared his own experience on the following issues:

- ways to increase the number of applications and sales;

- how to automate the work of marketing and sales, simplify the creation of reports and save time;

- what tools will help to build interaction between the marketing and sales department and find points of business growth;

Live dialogue and a light atmosphere of communication with the audience created the atmosphere of the webinar.

Marketers continue to implement Jean Monnet's project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) December 2, 2021, Tetyana Pimonenko and Yana Us gave an online lecture for masters and PhD students majoring in "Marketing". The meeting was dedicated to the peculiarities of the implementation of the European investment plan-2021-2027.

Students learned about the purpose of the fund and the basic areas of funding.

The exchange of views was devoted to the analysis of project financing areas, in particular, the development of sustainable infrastructure, research and innovation, investment in education and training, health care, information and communication technologies, development of renewable energy. Particular attention was paid to the criteria for selecting projects for funding and the prospect of participation of domestic stakeholders in EU funding programs.

Lectures continue at the Department of Marketing within the framework of the Jean Monnet project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) ?November 23, 2021, Olena Chygryn conducted an online webinar for undergraduate students majoring in "Marketing" on ways to implement the main ideas of the Paris Agreement-2015 «

The main issues of the lecture were:

? key targets of the climate agreement (reduction of risks of climate change, increase of ability to adapt to negative influences, balancing of financial flows together with counteractions to climate changes);

? features of countries' participation and their national contribution;

? "global audit" as a monitoring of the implementation of the Paris Agreement.

? The discussion was raised by the question of the main components of Ukraine’s climate goal and the main obligations to implement the Paris Agreement.

The second week of the implementation of the virtual science class for graduate students began with a lecture-discussion on "Human capital as a factor of economic development"

The topic of this lesson caused a great resonance ? During the lesson:

Postgraduate students passionately discussed the impact of migration processes on the economic development of Ukraine and Poland;

?determined the economic value of human capital in the modern world;

?considered the main factors influencing productivity and quality of work;

? paid special attention to issues of scientific and technological progress.

Next will be ?

November 19, 2021, summed up the results of the 16th Ukrainian Student Advertising Festival (USFR), organized by the Union of Advertisers of Ukraine ✌️ It brought together students from many cities and universities of Ukraine, including representatives from Ternopil, Chernivtsi, Zaporizhia, Dnipro, Kharkiv, Kyiv, Vinnytsia and, of course, from Sumy :) ???

The evaluation was conducted among a large number of works by 16 ❗️❗️❗️ members of the jury ? The team of marketers of SSU took the honourable 2nd place in the nomination "Come to light - declare work!" with the author's video work ? According to the jury, in this nomination our work was the most creative and with a humorous connotation, it covered the current problems of informal employment ? Creative team of marketers consisted of 1st-year master's students: creators senior lecturer of the department Rosokhata Anna ?

Marketers are constantly pumping up their skills.

As part of the discipline "Marketing Research: Quantitative methods" (lecturer Alexey Lyulyov) November 25, 2021, third-year undergraduate and PhD students of the Department of Marketing attended a webinar by Yuri Kislitsyn, product manager SendPulse, who spoke about the features of CRM system for sales automation and management and controlling communication channels with customers.

Students got acquainted with the capabilities of SendPulse's CRM system, analyzed its general functionality, saw how to add new transactions and customers, got acquainted with the multichannel distribution service.

Thank you for the opportunity to join the professional experience!

Life hacks from practising marketers are invaluable in the training process.

November 18, 2021 4th year bachelor students (within the discipline "Creation of innovative projects", lecturer Rosokhata AS), 1st-year master students (within the discipline "Marketing Policy", lecturer Sigida LO) and graduate students of the Department of Marketing took part in an online webinar from Polisan, dedicated to the peculiarities of building pricing strategies in marketing. Maxim Shmatko, Head of Internet Marketing, spoke about how modern companies form prices for their products, what are the main factors influencing this, how companies analyze the sensitivity of consumers to price changes.

Thank you for the useful experience, interesting insights and look forward to new meetings.

It's great to be a winner ✌️ It inspires and stimulates new achievements ?

Jean Monet's two new projects at the Department of Marketing ❗️ Two project managers from the Department ❗️❗️❗️

? Project "Healthy Economy and Policy: European Values ​​for Ukraine", leader Sager Lyudmila, dedicated to the dissemination of knowledge and values ​​of European experience in sustainable development and promoting the healthy development of countries and regions.

? The project "With Academic Integrity to EU Values: Step by Step to Common Europe", led by Artyukhov Artem, aims to promote and implement the principles of academic integrity on the way to the European educational and scientific space.

Congratulations to the winning teams???

The exchange of scientific experience is already a good tradition at the Department of Marketing ?

From November 1, 2021, Artem Artyukhov, a doctoral student of the Department of Marketing, began a long-term internship (from November 2021 to May 2022) at the Faculty of Industrial Technologies of the University. A. Dubček in Trenčín (Slovakia) ?? The topic of the internship is related to the technological, economic and marketing principles of creation, implementation and promotion on the market of energy-saving and environmentally friendly modules for the production, modification and encapsulation of pellets (