Third-year marketers in the framework of practice-oriented training (discipline “Marketing research”) listened to a lecture by Dmitry Proshkin, trade marketer of “Procter & Gamble”
? Dmitry shared interesting insights on marketing research in the consumer goods market
⚡️The key issues were:
✔️ ways to obtain information
✔️ methods of market research of consumer goods
✔️main stages of research