Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

USEFUL CASES FROM “PROCTER & GAMBLE”

Third-year marketers in the framework of practice-oriented training (discipline “Marketing research”) listened to a lecture by Dmitry Proshkin, trade marketer of “Procter & Gamble”

? Dmitry shared interesting insights on marketing research in the consumer goods market

⚡️The key issues were:

✔️ ways to obtain information

✔️ methods of market research of consumer goods

✔️main stages of research