As part of the Jean Monnet project "Healthy Economy and Policy: European Values ​​for Ukraine" on April 29, 2022, Natalia Letunovska held an online lecture for bachelors in "Marketing", which was devoted to data science and approaches to analytical thinking and generalization in work with consumers, in particular in such a special area as the promotion of eco-friendly products.

👉The lecturer and students discussed the relevance of machine learning and robotics, their role in building predictive models of customer behaviour, the formation of healthy consumer behaviour, and the development of these areas in leading countries, including the EU.

As part of the Ukrainian Marketing Association's project on professional certification of educators, on February 8, 2022, Sumy State University students majoring in Marketing presented the results of their research and ability to use specialized software for statistical analysis of IBM SPSS Statistics.

Students showed a high level of software proficiency and demonstrated original approaches to the application of data analysis methods. Experts praised their skills and noted that the possession of such skills significantly increases the competitiveness of professionals in the labour market.

Therefore, obtaining the certificates of "Marketing Research Manager" is a great step in the field of professional marketing! Congratulations and we wish you further professional growth!

Collaborative meeting of EUMMAS media team members. New horizons of communication and cooperation were discussed.

As part of the scholarship program of the Lithuanian government ?? graduate student of the Department of Marketing Yana Us joined the educational and research activities of the leading Lithuanian university ?

? During the spring semester, Jana will gain new knowledge and work on individual research at the School of Business and Economics of Kaunas University of Technology (Kaunas, Lithuania), which is one of the progressive universities and occupies important positions in national and international rankings.

We want to seize all the opportunities of international academic mobility for professional and personal development!

The wait was very long ... But coming to the Czech capital, and especially visiting the centre of the Old Town, you can not believe that there is such beauty.

Of course, outside the centre, for example in Prague 6, where we live, there is no such beauty, as ordinary streets and shops.

People were pleasantly surprised. In the first days, we didn't have internet and didn't find our way around, but we had to get there somehow, so there was only an option to ask passers-by. Few people know English, and we do not know Czech, so we appreciate those moments when we hear familiar words.

Also a very important topic - prices. We must remember that in Europe, prices are higher than prices in our country. For example, a trip of 30 minutes costs 30 crowns, which is about 40 UAH.

The restless constantly hone their skills by mixing traditional learning and using the experience of professional practitioners. This time, Ganya Lisovska, copywriter and namer of the Fedoriv Agency, talked about the steps to take to generate a product name, the types of naming that exist, and why conduct an audit to come up with a list of names.

Cases from Action, New Mail, Gelarty, Done !, A2B Direct, UNIT.City, Hop Hey, Pumb, Holy chick, Epicurus and Fedoriv were useful.

On February 15, marketers of 1-4 years courses joined to the discussion of the latest trends in email technology, creativity and strategies for brand promotion in 2022. Experts from SendPulse, Email Soldiers and Netpeak Agency presented their own cases and talked about the latest updates in the field of email marketing.

Such meetings with real practitioners allow to determine the prospects for the development of marketing in the digital space and skillfully use the experience of specialists in the further development of professional skills.

On February 9, the Department of Marketing hosted a training on the use of modern marketing communications by Volodymyr Nesterenko, Marketing Director of PJSC "Lombard Skarbnytsia" "for 2nd and 3rd year marketing students.  Also, it was involved in the event  Ph.D. students of "Marketing" specialty (1st, 2nd years of education). The speaker with more than 20 years of experience in marketing, during his speech shared modern tools of marketing communications, which are used internationally, and also revealed the features of their controlling. In addition, the training gave the applicants the opportunity to express their ideas and suggestions on the effective use of marketing tools, and the best of them received gifts from the speaker in the form of books.

In the frame of the Jean Monnet Module «EU Carbon-free economy: best practices for Ukraine», we invite all green-minded Masters and Postgraduate students to participate in the Online Scientific Festival "The Introduction into the Carbon-Free Economy".

  On April 9, 2022, the European-oriented experts enrich you with fundamental knowledge of the EU Carbon-free economy, especially outlining the main goals and principles of the Carbon-free movements on the EU and national levels.

  Don't lose an opportunity to increase your green awareness and expand the network!

  Fill out the registration form now:

On February 3, within the framework of Maria Minchenko's discipline, 3rd-year STP-marketing marketers met with Vyacheslav Yurenko (co-founder of 4limes, Global remote staff, TeleChat) within the topic "TikTok for business and personal brand in 2022"

The problem of business positioning in TikTok is of interest to almost everyone ? Marketers are always on trend and are happy to join the discussion of the hottest issues: features of organic account building, finding customers for business, the efficiency of advertising traffic, working with Shop Purchases ?

This meeting brought a lot of benefits, as the presented cases and recommendations on the new functionality of TikTok will allow you to use successful ideas in practice ?