For restless Thursdays - a day of communication with practising marketers of Polisan. Undergraduate students of the 2nd year (discipline "Marketing Advanced"), 3rd year (discipline "Marketing Research: Quantitative methods") and masters of the 1st year (discipline "Fundamentals of marketing activities") took part in a lecture discussion from LLC "Polisan".

The processes of creating and developing a brand of companies, increasing the prestige and recognition of brands, branding and sales growth of companies - this, and much more was discussed at a lecture by Maxim Shmatko, Internet marketer LLC "Polisan".

Thank you for the practical cases, useful insights and interesting videos.

Who is a marketing director, and how to become one? What mechanics help brands sell? How to develop a marketing team? Students of the specialty "Marketing" (groups MK-01, EN-03 / 3mk, MKz-01s) learned about this and much more within the disciplines "Marketing Communications" (teacher Sager Lyudmila), "Public Relations" (teacher Khomenko LM) , "Marketing product policy" (teacher Sigida L.O.) when attending the online conference "Head of Digital Day" on November 4, 2021. And the marketing directors of the leading companies Comfy, Sigma  Software, Visconsulting, МХП, Premier Hotels and Resorts.

Students, graduate students and teachers of the Department of Marketing often attend non-formal education events in order to improve their professional skills ???

This time, on November 8, 9 and 10, 2021, we joined a training course from Genius Marketing called "SMM_shchina", where there were very cool speakers who shared their own experience and experience in this field ⚡️ Among them were:

? Oles Timofeev, founder of GeniusMarketing,

? Victoria Harahash, founder of SMM-agency Kiwi agency,

?Katerina Makhaeva, co-founder of SMM-studio 8tag.

#Polisan continues the series of lectures-trainings for the restless ?‍?Maxim Shmatko, Head of the Internet Marketing Department, continues to share his own professional experience in building marketing strategies.

? On November 4, 2021, marketing students took part in a training seminar on the principles of creating a marketing strategy ?

The main issues of the lecture, which were discussed by the listeners, were related to that

? How do marketing strategies affect a company's operations?

? who is involved in its creation?

? How is the marketing strategy for new products formed?

? What influences the choice of promotion and branding strategy of the company?

Thank you for the invaluable experience and look forward to new meetings ?

Jean Monet's project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) is being implemented at the Department of Marketing ⚡️

On November 9, 2021, Olena Chyhgyn and Oleksiy Lyulyov held an online seminar for bachelors and masters in Marketing on the impact of green investment on achieving climate neutrality «

The main issues of the lecture were:

  ✔️ global trends of green investment

  ✔️ public consciousness and green investment

  ✔️ current state and main obstacles to the implementation of green investment policy in Ukraine

  ✔️ mechanisms and instruments of green investment policy in Ukraine

Relentless people sincerely accept young scientists and are always ready to share their scientific experience ? ?

From October 11 to November 5, 2021 at the Department of Marketing is an internship Dastan Ospanov, a graduate student of the Kazakh Agrotechnical University. S. Seifulina ? The topics of his internship cover issues related to the use of modern innovative methods of research, supervisor Artyukhov AE

? Interdisciplinary research topics provide the development of new horizons for cooperation and joint research ?

On November 9, 2021, graduate student Yana Us took part for the second time in the International Postgraduate Seminar held at the University of Rzeszów (Poland) and presented the results of a joint study on "Green investments as drivers of sustainable economic development", prepared by Jean Monnet and # Visegrad + Grant.

? This seminar is a kind of platform where graduate students from different countries share experiences and research results, as well as receive valuable recommendations for further research ?

? This time, a pleasant and informative bonus was a lecture by Angela Kim (Professor at the University of Marywood, USA) on "The CBRP Research Methodology, Research Ethics and Evidence-based Practices".

Thank you for the invitation and look forward to announcements of future events!

Marketers continue to give lectures as part of Jean Monnet's project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE).

This time, on October 26, 2021, bachelors majoring in Marketing attended a lecture on the peculiarities of the development of alternative energy in Ukraine.

The key issues of the lecture were:

- Ukraine's energy strategy until 2035: key targets,

- analysis of energy production due to renewable energy and the pace of its development,

- the pace of development of alternative energy in the EU,

- development of solar and wind energy of Ukraine,

- biomass potential.

November 6, 2021 ? Oleksiy Lyulyov, ?Tetiana Pimonenko and ?Anna Rosokhata were invited speakers at the meeting of the Business Hub of the Congress Center of SSU, where the first session of the school of farming and cooperation "Maximum per hectare" took place ??

The event brought together entrepreneurs from different areas of the agricultural sector: crop, livestock and production of organic and healthy food ?

Exchange of experience, generation of new ideas, brainstorming - such an atmosphere was at the meeting of farmers and marketers ? It was interesting to present environmentally friendly products from local producers ⚡️

Relentless talked about current marketing trends, shared insights on the use of new digital marketing tools to promote business ideas ?

We are waiting for new meetings❗️

Be restless !!!

Let your ideas bloom!