On November 5, 2024, the first lecture was held by Serpstat, a developer of a platform for SEO tasks managing. Marketing students of all courses joined the event.
The first lecture was devoted to internet marketing and the basics of SEO.
The speaker of the event – Oleg Salamakha, one of the most outstanding personalities in the world of web design and development, spoke about:
- the main tools of Internet marketing;
- development of Internet marketing strategy and planning;
- analysis of the target audience and ICP;
- selection of internet marketing channels;
- development of content strategy;
- budgeting for Internet marketing;
- content marketing and its main strategies.
Thank you for a lot of useful information. We look forward to the next meetings!