Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Pitching Ideas 1.0 by Indyka

Description

LLC “Indychka” is a modern full-cycle enterprise engaged in the breeding, processing, packaging, and logistics of ready-made turkey meat products. The production process takes place in a fully closed mode, adhering to all veterinary and sanitary-hygienic standards. To reduce the cost of the final product and ensure strict control over the quality of poultry feed, a decision was made to build our own feed mill. Its main task will be to meet the needs of our own breeding operations, but one of its parallel objectives will be to assist small and medium-sized agricultural farms in providing healthy feed for their poultry. 

From the second half of 2020 to the present, within the framework of the economic crisis, the prices for purchasing feed components have significantly increased (some by up to 30%). Moreover, the quality of the final product from large manufacturers has deteriorated in an effort to reduce production costs, which ultimately affects the health of the raised poultry.
After analyzing the competitive environment, find a solution for the poultry feed producer with an unconventional and modern naming strategy that will allow the product to stand out on the shelf and effectively convey the message of quality and naturalness to the end consumer.
  1. Propose a name for the future trademark under which the feed mill will release its products.
  2. Describe its main motives, messages, and values that it should convey to the end consumer. Answer the question of why this name and not any other.
  3. Create a slogan that will help distinguish the product from others.
  4. Additionally, suggest a packaging design for the final product. This can be either a real packaging concept or any creative idea you have in this regard. 

ADDITIONAL INFORMATION

1. Websites to check your ideas for plagiarism:

2. Product packaging is planned in packages of 5, 10, and 20 kg of compound feed. 

CONTACT INFORMATION

Any other additional questions can be asked at:

post@indychka.com.ua;

+380504074025 – Viber, WhatsApp;

+380954108632 – Telegram; 

Find us on the map

Website development - Center of Telecommunication Technologies and Computer Support (CTTCS).

Sumy State University

Join us on social media!

Facebook Instagram Youtube

Join us on social media!

© 1996 – 2024 Department of Marketing.
Educational and Scientific Institute of Business, Economics, and Management.
SUMY STATE UNIVERSITY 

Web developer, designer, and site creator - Serhii Dudchenko