Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

MARKETING STRATEGY – NECESSITY OR ARCHAISM?

Why is a strategy needed? What are the objective and subjective problems of forming a marketing strategy? What is the procedure for implementing a marketing strategy? What is the place of marketing strategy? What are the requirements for a modern marketing strategy?

On these and other issues, students majoring in “Marketing” (groups MK-01, EN-03 / 3mk) in the disciplines of “Marketing Communications”, teacher Sager Lyudmila and “Marketing Commodity Policy”, teacher Sigida Lyubov L.O. had the opportunity to hear the answers on October 21, 2021 at a meeting with Alexander Ustyan – an experienced specialist in Internet marketing.