Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

MARKETING STRATEGIES: PRACTICES SHARE EXPERIENCE

#Polisan continues the series of lectures-trainings for the restless ?‍?Maxim Shmatko, Head of the Internet Marketing Department, continues to share his own professional experience in building marketing strategies.

? On November 4, 2021, marketing students took part in a training seminar on the principles of creating a marketing strategy ?

The main issues of the lecture, which were discussed by the listeners, were related to that

? How do marketing strategies affect a company’s operations?

? who is involved in its creation?

? How is the marketing strategy for new products formed?

? What influences the choice of promotion and branding strategy of the company?

Thank you for the invaluable experience and look forward to new meetings ?