Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

MARKETING CENTER of SSU

a space for implementing creative ideas

Tasks and Functions of the Center:

Conducting analysis and providing consulting services on the following issues:
  • marketing policy of the university and its departments, aimed at achieving educational, scientific, social, and cultural goals
  • image-building, marketing-oriented career guidance, and promotional and informational activities of the university and its departments
  • development and implementation of marketing strategy, branded products, advertising texts, posters, brochures, catalogs, leaflets, ensuring the visibility and accessibility of advertising
Developing recommendations to improve the effectiveness of marketing initiatives based on defined qualitative criteria and quantitative indicators
Conducting marketing research, providing consulting, diagnostic, informational-analytical services, training, organizing seminars, workshops, etc., upon request from external legal entities and individuals
Conducting research, scientific grants, and projects upon request from external legal entities and individuals
Development of targeted marketing programs and implementation plans by areas of activity and for specific structural departments
Engaging talented youth from university students in fulfilling the Center’s tasks to provide them with practice-oriented training

Our Services

SEO website promotion

Text content creation

Sales funnel setup and management

Evaluating the effectiveness of advertising campaigns

SMM

Chatbot creation, implementation, and maintenance

Targeting

Developing individual style elements

Center Team

Tetiana Vasylina

2nd-year Student, Specialty “Marketing”, Project: University Clinic SumDU

Anastasiia Nazarenko

2nd-year Student, Specialty “Marketing”, Project: University Clinic SumDU

Vyacheslav Kropyva

3rd-year Student, Specialty “Marketing”

Karina Naboka

1st-year Student, Specialty “Marketing”