Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Feedbacks

Feedbacks from the #Restless about their studies


During the semester, I studied the elective discipline “Modern Marketing Tools: Chatbots and Messengers”. This subject is one of the most interesting at the university because students gain practical skills in modern technologies that are extremely important for a marketer.

To get the final grade, I created two own chatbots for the online webinar “Printing Days”, which will be virtually conducted by SumDU library and “Ellada” publishing house, another bot for “MegaCoffee” cafe, where you can place orders without waiting in line.

Thank you to Oleksii Valentynovych for clear explanations, hints, and interesting information!

I recommend this discipline to everyone for studying!

72002

Kateryna Shevchenko

2021/2022 academic year

As part of the course “Modern Marketing Tools: Chatbots and Messengers” (which is an elective discipline for Marketing specialty) I received useful skills for creating a chatbot in the field of Marketing.

After completing the course, I was able to create a chatbot for the Instagram socks store @modern_soocks by myself.

I want to express my gratitude to Oleksii Valentynovych, who is the instructor of this course, for clear and informative presentation of the material.

71993

Pavel Serhiyevskyi

2021/2022 academic year

After completing and successfully finishing the course “Modern Tools in Marketing: Chatbots”, I learned how chatbots are created, why they are needed, how they help optimize business operations. I really liked the course material, it was completely clear and accessible even for those who hadn’t created chatbots before.

It was valuable that the instructor showed all stages of bot creation and nuances that arise during development in practice.
I received answers to questions that arose during the learning process and their practical analysis as well.
What’s equally important, the instructor provided additional materials for in-depth understanding of chatbot structure in the format of video practices from the SmartSender platform.

After completing the course, I am confident that I will continue studying chatbots and engaging in their development to gain personal experience, which will become an additional income for me in the future.

71996

Veronika Kazymyrova

2021/2022 academic year
After completing the course, we learned how to properly create a chatbot on Manychat and Smartsender platforms, discovered all the features and tricks in its creation.
We learned how to properly use growth tools and connect the bot to various social networks: Instagram, Telegram, Viber, WhatsApp.
The instructor managed to interest me during the study of the discipline and answered all the questions asked. After completing the discipline, I will continue to develop in this direction. I have already registered for a chatbot course for further study.

Maria Pavlychenko

2021/2022 academic year
During the course “Modern Marketing Tools: Chatbots and Messengers”, we gained many useful skills and were able to implement all of this in practice, which is very important.

The course task was to create a chatbot, which we successfully accomplished and saw cool examples from other students.

We want to express our gratitude to Liulov Oleksii Valentynovych, who taught us this course, for the knowledge we received and the opportunity to express ourselves!
71988

Victoria Somyk

2021/2022 academic year
I want to share my impressions about the discipline “Modern Marketing Tools: Chatbots and Messengers”. Throughout the semester, the instructor explained in detail what these chatbots and messengers are. The learning process was interesting and exciting because chatbots are a very useful tool for marketers and not only.

The training took place using two platforms SmarSender and Many chat. We learned to create various bots that perform different functions: from selling services on Instagram to answering basic questions about university admission.

After completing the discipline, I think I won’t stop exploring this field, as it’s incredibly interesting and promising.

The instructor really got me interested in this area, I’m sure I will use this knowledge for my business in the future.
71990

Maria Demchenko

2021/2022 academic year

Feedbacks from the #Restless about the trainings

Tetiana Volodymyrivna, good evening. I want to say a big thank you for recommending this event. The webinars were cool, yesterday’s assessment was absolutely fire, even though it was a bit tough (mostly 3-6 year students and older) — still awesome. We spent a long time organizing the work, solved the case, but didn’t have time to present it. This was my first experience in such a format. Today we received feedback from HR representatives of top companies who were present yesterday, I’ll say this, I’m positively surprised. If something similar happens, I’ll gladly participate.
72029

Mykyta Pavlenko

2020/2021 academic year
Yes, I liked it:) Organization, speakers, topics of presentations, especially about messenger marketing and SEO strategy. I’m totally FOR! Have a good day too)
72020

Viacheslav Kropyva

2020/2021 academic year
I liked the topic of messenger marketing in Ecommerce the most, the girl explained it interestingly. There were enough examples, nuances, which is very important. I would like to listen to more topics like this.
72023

Lada Bronnikova

2020/2021 academic year
I liked the event. There were very relevant topics, for example about chatbots, SEO strategies, how to launch a product catalog on Telegram. Working as a marketer, it’s important to constantly implement new opportunities for product promotion. So, I will definitely implement the knowledge gained in my work. Each speaker is special in their own way, but the information was presented very well by everyone. Actually, I dream of attending such an event offline to discuss marketing tricks in more detail. However, even online, this conference gave a powerful charge and motivation to work on projects with even better quality. Thank you!
72026

Alina Turleyevska

2020/2021 academic year
My feedback about studying at the Marketing Department. Personally, I love studying, especially when the education has a practical foundation and can really be useful in my career. The subjects of the curriculum are selected quite successfully, teachers are also knowledgeable in them and try to interest students. I really like creative homework assignments. I also liked educational visits to enterprises, at my previous faculty there were almost none of them, as well as webinars and various online trainings. Additionally, I want to note only a few points as disadvantages.

Among the disadvantages, I can highlight the transfer of class schedules to a separate cabinet or personal account. I understand that the department decides this, but as an action, it would be ideal if all workload could be returned. Since accessing the personal account each time requires more time.

72017

Anna Lobanova

2021/2022 academic year
I’m studying for a master’s degree. Before entering the department, there were doubts about switching from another specialty, but they disappeared immediately on the first day of studying in the new place, namely in “marketing”, because every word that was said by teachers, I understood 100%, and I didn’t even have to ask again about what was said – probably found my place.

Friendly staff, responsive teachers and a close-knit good atmosphere — literally “HOME”. If there wasn’t quarantine and war — this would probably be the best year of my studies, since even from the first weeks it became clear that it’s interesting at the department — everyone “caught” something special, and it’s worth saying that in 4 years at another department, I had never been on an excursion, but in marketing in literally 2 months of study I had already visited many places — Kozachenko factory, Polisan (or Orabas), they are short, but at the same time a cool course from Poland. I’m sure that if it weren’t for world circumstances, there would have been lots of excursions, which I would have been delighted to observe myself.

72011

Dmytro Serhiyevskyi

2021/2022 academic year

Employers' Feedbacks about the #Restless

The presence of experts from real business allows marketing department students at SumSU to gain relevant knowledge and see how theoretical concepts are applied in practice. Thanks to such specialists, lectures become more dynamic, lively and interesting, as they share real cases, analyze current market trends and talk about their own professional challenges. This is a huge plus for students, as they have the opportunity to ask questions, discuss and even receive advice for their own projects or startups. Practitioners help understand that marketing is not only about theory, but also about the ability to adapt to market conditions, think creatively and work with data. In addition, such meetings allow students to establish contacts with potential employers or mentors, which opens doors to future internships or jobs. This increases the practical value of education and helps better prepare for professional activities after graduation. Involving practitioners in teaching at the Marketing Department of Sumy State University is one of the strongest aspects of the educational process.
72038

Vitalii Pantlieiev

Deputy Marketing Director at LLC “Polisan”
Studying at the Marketing Department of SumSU is an excellent choice for those who aspire to become professionals in marketing and gain opportunities for international development. Studying here provides students with the opportunity to gain modern knowledge in marketing and business strategies. The department is known for its innovative approach to teaching, course instructors combine both theory and practical experience, which allows graduates to be competitive in the job market. The department offers relevant courses from companies such as Send Puls, WebPromo, Genius, which meet modern market requirements, including digital marketing, brand management, consumer behavior, and marketing analytics. Students have the opportunity to participate in internships abroad, which opens additional prospects for career development. Studying here is an opportunity not only to get a thorough education but also to establish contacts with future employers through participation in projects and practical activities. The high quality of education is confirmed by the high level of employment of graduates both in Ukraine and abroad.
72035

Dmytro Proshkin

eCommerce Lead, Procter@Gamble
In today’s rapidly developing and constantly changing market environment, learning and development play a crucial role in ensuring the success of individuals and companies. Whether it’s about improving employees’ qualifications to keep up with new technologies, or about forming marketing strategies, brand promotion and building communication policies, modern education is essential for maintaining employee interest, motivation, and productivity. The learning process at the Marketing Department is extraordinary! The professional knowledge of teachers is evident, they present material in an engaging and easy-to-understand way, and the use of real business environment examples and interactive activities helps to better understand the peculiarities of implementing marketing concepts and apply them in a marketer’s work. Thank you for your enthusiasm and dedication! Proud to collaborate with you!
72032

Volodymyr Nesterenko

Head of Marketing Department at “Skarbnytsia” and “Tehnoskarb” companies

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Educational and Scientific Institute of Business, Economics, and Management.
SUMY STATE UNIVERSITY 

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