Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

OPPORTUNITIES OF CRM SYSTEMS: EXPERIENCE OF PROFESSIONALS FOR STUDENTS AND POSTGRADUATE STUDENTS

Marketers are constantly pumping up their skills.

As part of the discipline “Marketing Research: Quantitative methods” (lecturer Alexey Lyulyov) November 25, 2021, third-year undergraduate and PhD students of the Department of Marketing attended a webinar by Yuri Kislitsyn, product manager SendPulse, who spoke about the features of CRM system for sales automation and management and controlling communication channels with customers.

Students got acquainted with the capabilities of SendPulse’s CRM system, analyzed its general functionality, saw how to add new transactions and customers, got acquainted with the multichannel distribution service.

Thank you for the opportunity to join the professional experience!