During December 10-20, the defense of master’s theses of marketing specialists took place.
Students demonstrated deep knowledge of the theoretical foundations of marketing and the ability to apply them in practice.
Among the most interesting topics presented at the defense, we can note those dedicated to the use of neuromarketing in video advertising of food products in industries 4.0 and 5.0, emotional branding, marketing strategies in the e-commerce market, life cycle management of innovative products, neuromarketing in UX/UI design. The works were distinguished by a high level of scientificity, originality of approaches and practical significance.
From modern trends to the development of effective marketing strategies – each work became evidence of the high level of training of future marketers.
The commission noted the high professionalism of the graduates and wished them success in their future careers.