As part of the Jean Monnet project “Healthy Economy and Policy: European Values for Ukraine” on April 29, 2022, Natalia Letunovska held an online lecture for bachelors in “Marketing”, which was devoted to data science and approaches to analytical thinking and generalization in work with consumers, in particular in such a special area as the promotion of eco-friendly products.
The lecturer and students discussed the relevance of machine learning and robotics, their role in building predictive models of customer behaviour, the formation of healthy consumer behaviour, and the development of these areas in leading countries, including the EU.