Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

GLOBAL OPPORTUNITIES FOR MARKETERS

On September 27, 2023, fourth-year bachelors (MK-01, EN-03/1mk, EN-03/3mk-1) within the framework of studying the disciplines “Logistics” (teacher Yevgenia ZYABINA) and “Foresight Marketing” (teacher Nataliya LETUNOVSKA) joined the webinar from the Nova Poshta Business School.

Speakers of the webinar, Alyona Voznenko, director of adam.ua agricultural marketplace, and Olena Tverdovska, director of the Nova Global Customer Support Department, shared practical cases and their own experience of cooperation with foreign sales markets.

The meeting was interesting and useful, the key questions were:

  1. What prospects does the Moldovan market offer for entrepreneurs?
  2. What does a business need to know about this market and its consumers?
  3. What to pay attention to when creating a marketing strategy?
  4. What legal and customs aspects must be taken into account?
  5. How to effectively plan logistics to Moldova?