On June 6, 2024, the International scientific online conference “Innovation, Social and Economic Challenges” was held. Its participants were students and graduate students of the Department of Marketing.
The organizer of the conference is the Department of Marketing of Sumy State University.
A number of topical issues were discussed during the conference:
- development of the “Made in Ukraine” brand;
- features of green marketing
- research in neuromarketing
- digitization of business processes of IT enterprises
In general, the conference took place in the format of a lively discussion of pressing societal challenges. Its main messages will be published in the collection of materials.