SUCCESSFUL REPORT OF MARKETING PHD-STUDENTS

On June 6, 2024, the report of graduate students of the “Marketing” specialty of the first year of study was passed.Winners demonstrated their first scientific achievements.

Reports were presented by graduate students:

1. Serhii PIMONENKO (dissertation topic “Formation of digital marketing strategy of IT enterprises”, supervisor – Ph.D., Prof. Ya. Poltsyn)
2. Dmytro DAVIDENKO (dissertation topic “Green marketing in the energy sector: the role of environmental awareness in advertising campaigns”, supervisor – Doctor of Economics, Prof. O. Yu. Chygrin)
3. Dmytro KHARCHENKO (dissertation topic “Formation of a marketing digital strategy for the positioning of educational institutions”, scientific supervisor – Ph.D., Prof. Ya. Poltsyn)
4. Andrii ZDOYMA (dissertation topic “Formation of a marketing strategy for the promotion of small and medium-sized businesses in social networks”, supervisor – Doctor of Economics, Prof. Yu.V. Bilan)

All participants presented their successes and achievements in:

1. publication activity, in particular report abstracts, articles in professional journals and publications in publications indexed by the Scopus / Web of Science databases;
2. internships at foreign universities;
3. active promotion in work on the dissertation.

We thank the graduate students for their work and wish them further success, inspiration and implementation of scientific developments in practical activities!