Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Yulia Shaforost

Department PhD Student

Yuliia Shaforost

Academic Degree, Title:

Postgraduate Student

Dissertation Topic:

“Marketing Policy for Promoting the Country’s Green Brand”

Scientific Supervisor: Doctor of Economics, Professor, Tetiana Pimonenko

E-mail: yu.shaforost@biem.sumdu.edu.ua
Tel.: +38 0542 687-954
Office: G-603

Research Interests:

marketing policy;
promotion;
green brand.

Publications:

  1. Pimonenko, T., Lyulyov, O., Us, Y., Shaforost, Y., & Budonna, A. (2023). Assessing the integrity of the marketing policy promoting the country’s green brand as a catalyst for green investment. Herald of Economics, 2, 188-203.
  2. Shaforost, Y., Ivanova, H. (2023). The impact of design on consumer brand perception. Innovation, Social and Economic Challenges: Proceedings of the 3rd International Scientific Online Conference, Sumy, May 23-24, 2023 / edited by Dr. Oleksii Lyulyov, Dr. Tetiana Pimonenko – Sumy : Sumy State University, 2023, 168-177.
  3. Shaforost Y. V., Pimonenko T. V., Lyulyov O. V. Design as a tool of marketing communication // Economic Problems of Sustainable Development: Proceedings of the International Scientific and Practical Conference for Students and Young Scientists named after Professor Balatskyi O.F., Sumy, April 28-29, 2020. Sumy: Sumy State University, 2020. P. 294-296.
  4. International migration and demographic change: bibliometric analysis among researchers using Scopus and Google Scholar [Tech] / S. Lieonov, A. Kwilinski, D. Pudryk, Yu. Shaforost // Socio-Economic Challenges: Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4, 2020. Sumy: Sumy State University, 2020. P. 27-33.

Education and Work Experience:

From 10.2022 to Present: Sumy State University, Department of Marketing, Postgraduate Student.

International Training Programs:

Academic Mobility: research internship under Erasmus+ program at the University of Almeria, Spain, 2023.
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Trends: New Waves and the Future of AI” 90 hours, (Piła, Poland, 27.11-29.12.2023).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities” 90 hours, (Piła, Poland, 01.11-30.12.2022).