Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Yana Us

PhD Candidate, Coordinator of International Academic Mobility

Scientific degree, title:

PhD Student

Dissertation topic::

“The green brand of the country as a marketing determinant of the sustainable development of the national economy”

Science Supervisor: Doctor of Economics, Prof. Tetyana PIMONENKO

E-mail:  y.us@biem.sumdu.edu.ua
Office: К2-126

Research interests:

carbon-free economy, environmental marketing, sustainable development, gender stereotypes in eco-behavior, alternative energy resources, energy efficient buildings

Scientific projects:

Co-executor of scientific and research project «Green investing: cointegration model of transmission ESG effects in the chain `green brand of Ukraine – social responsibility of business`» (0121U100468, Ministry of Education and Science of Ukraine), 2021-2023
Co-executor of scientific and research project »Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communicative network of stakeholder interaction» (2020-2022, № 0120U102002)
Co-executor of scientific and research project «Causal Modeling of Stakeholder Collaboration in Green Production: Congruence of Socio-Ecological and Economic Contradictions» (2019-2021, № 0119U101860)
The executor of the grant of young scientists «Forsythe-forecast of national economic stability from social, ecological and economic contradictions to the convergent model», 2017-2020 – The funding source – the general fund of government budget of DES
Co-executor of scientific and research project «Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communicative network of stakeholder interaction» (№ 0120U102002), 2020-2022

Education and work experience:

01.06.2023-29.12.2023: Junior Researcher of the School of Economics and Business of Kaunas University of Technology (Kaunas, Lithuania)
04.07.2022-28.12.2022: Junior Researcher of the School of Economics and Business of Kaunas University of Technology (Kaunas, Lithuania)
04.2021-03.2022: member of European Marketing and Management Association (EUMMAS)
07.2020-07.2021: member of European Organization of Scientific Research and Doctoral Studies
10.2020-to date: PhD student, Department of Marketing, Sumy State University, Sumy, Ukraine
2019-08.2022: Head of Scientific Society of Students, PhD Students, Doctoral Candidates and Young Researchers of Academic and Research Institute of Business, Economics and Management, Sumy State University
2019-2020: trainee-teacher Department of Marketing, Sumy State University
29.12.2018: Master’s diploma (М18 №188650) in «Economics», Sumy State University, Sumy, Ukraine Thesis theme: Energy efficiency in private sector: perspectives and economic instruments for promotion
11.2018-09.2019: Specialist of the Dean’s office, Oleg Balatskyi Academic and Research Institute of Finance, Economics and Management, Sumy State University, Sumy, Ukraine
02-11.2018: Research assistant, Product Quality Department, Guala Closures Ukraine Ltd, Sumy, Ukraine
30.06.2017: Bachelor Diploma (В17 №169025) in «Economics of Enterprise», Sumy State University, Sumy, Ukraine Thesis theme: Economic grounding for energy-efficient buildings

Training:

09.11.2021 – III International Seminar of PhD Students (Rzeszów University of Technology, Poland)
17.05-26.05.21 – «Quantitative and qualitative sociological methods in the work of scientists» (СП №05408289/1797-21, 1,0 ECTS, 30 hours)
24.05-27.05.21 – «Social Media Marketing: a basic course of a lecturer» (СП №05408289/1901-21, 1,0 ЄКТS)
11.05.2021 – International Seminar of PhD Students (Rzeszów University of Technology, Poland)

International programs:

Scholarship holder of Lithuanian Government at Kaunas University of Technology (Kaunas, Lithuania, 2023-2024).
Scholarship
 holder of Lithuanian Government at Kaunas University of Technology (Kaunas, Lithuania, 2022).
Visegrad scholarship holder at Stanisław Staszic State University of Applied Sciences in Piła (Pila, Poland, 2021-2022).
Internship “Trends ln market|ng research” (Stanisław Staszic State University of Applied Sciences in Piła, Poland, 14.04-14.05.2021).
Internship “Modern techniques and instruments in the scientific research” (Riga Technical University, Latvia, 12.04-04.06.2021).
Global Virtual Professional Development Program “Excellence in Teaching & Research” (USA, 15.02-15.05.2021)
Internship “Personal Development. Interpersonal Relations” (InterMediaKT, Greece, 13-21.04.2021)
Training on Open Science and Open Peer Review Best Practices (Graz University of Technology, Austria, 22-26.2021).
Internship in EKA University of Applied Sciences (Riga, Latvia, 20-23.04.2021).
Training on “Activate your strengths through art – immersing YOU(th) in the job markets of the future” (Fahrten-Ferne-Abenteuer-Abenteuerzentrum, Berlin, Germany, 24-30.03.2021).
Internship at the Tallinn University of Technology “Renewable Energy and Materials Recycling” (Tallinn, Estonia, 30.11-02.12.2020).
Internship in Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15 September – 15 October 2020).
Scholarship
holder of Latvian Government in Riga Technical University (Riga, Latvia, 2020-2021)
Training in the University of Nebraska-Lincoln «Teaching Strategies for Virtual Classrooms Faculty Development Program” (Virtual class, USA, 2020)
Training in the Institute for International Cooperation Development  “Modern Trends in Marketing Research” (Poznan, Poland 03-04.2020)
Volunteer project INTERCULTURE 4S in the field of city culture (Lublin, Poland 15.07-02.08.2019)
Training of Trainers on Conflict Mediation and Conflict Transformation (Vayots Dzor region, Armenia, 21-27.06.2019)
International Summer University focused on «Soft skills in education»(Dąbrowa Górnicza, Poland, 15-22.09.2017)
Scholarship holder of Erasmus+ KA1 programme (Foggia, Italy, 12.06.2016–12.03.2017)

International projects:

Lithuanian Science Council project “Research on the resilience of health care workers” (Nr. P-LU-PAR-23-44, 2023)
Lithuanian Science Council project  Healthcare management research” (Nr. P-LU-PAR-22-.53, 2022)
Visegrad+ EaP
“Carbon free-economy: the best practices between the V4 and Ukraine” (2021-2022)
Jean Monnet module 620232-EPP-1-2020-1-UA-EPPJMO-MODULE on “EU Carbon-free economy: best practices for Ukraine” (2020-2023)
Jean Monnet module 573581-EPP-1-2016-1-UAEPPJMO-MODULE on “EU trade opportunities and challenges for Ukraine” (2016-2019)
Ukrainian-Lithuanian project: “Development of the institutional and economic basis for sustainable development and green economy forming at a regional level”, № 0116U007179 (2016-2017)

Conferences:

Achievement:

Scholarship holder of Marius Jakulis Jason Foundation (Lithuania, 2022)
Diploma for high performance in publishing the results of scientific research, active participation in the organization of scientific work for students and PhD students and on the occasion of Science Day (Sumy Regional State Administration, 2020)
Certificate on an assignment of the financial support by the Eastern Institute for the best master’s work (Poland, 2019)
Award for the special academic achievements and participation in the research and community activities (Sumy Public Administration, 2016)
Diploma in the 2nd place in the Ukrainian competition of student research papers in «Economics of nature use and environmental conservation» (Kremenchuk, March 2018)
Winning in the competition «Green Ideas» (Sumy, July 2017)
Diploma in the 1st place in the International scientific and practical conference named after professor Oleg Balatsky (April 19, 2016)
Diploma in the 2nd place in section «Economics of enterprise» of the International scientific and practical conference named after professor Oleg Balatsky (April 20, 2015)