Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

MARKETING STUDENTS DISCOVERED THE SECRETS OF MEDIA MARKETING

On February 7, within the framework of the discipline “Information systems in marketing” (teacher Yevgenia ZYABINA), first-year students (MK-31 group) of the specialty 075 “Marketing” listened to a lecture by the intern – director of the distribution department of the PO “CUKR.” Daria Prykhodchenko.

The director of the distribution department of the PO “CUKR.” shared her professional experience and key aspects of marketing and media interaction. Students received valuable practical advice that will not only expand their knowledge, but also help them in their future careers.

The lecture was not only a useful stage of university life, but also an important step for students in understanding and applying marketing in the media environment.