Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

WHY DO WE NEED A PERSONAL BRAND

Studying has just begun, and the restless are already gaining momentum…

On September 5, second-year masters studying Strategic Marketing Management (MK.m-21, teacher Olena Chygryn) joined a webinar by Sasha Dmitrieva, a producer and strategist, the founder of the SUNSHINE agency. 

The meeting was interesting and useful; the key questions were:

  1. Who needs a personal brand and what it gives? 
  2. Strategy, key principles and stages of building a personal brand.
  3. Who should not spend time on creating a personal brand?
  4. Models of personal brand monetisation. 

To be continued…