Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

EXPANDING THE HORIZONS OF KNOWLEDGE IN EMAIL MARKETING

March 02, 2023 marketing students within the scope of studying the discipline “Email Marketing” (gr. ЕН-03/1мк, ЕН-03/3мк-1, ЕН-92/2мк, ЕН-92/5мк-0, МК-01, teacher Evgenia Ziabina) joined the webinar “Gamification in email marketing”.
Expert: Alina Pshenichnikova, Email marketer of Netpeak Agency.
Hosted by SendPulse.
The webinar discussed:
– What is gamification in letters and how does it work;
– Comparison of regular promos and game promos in results;
– Why so few businesses use these tools;
– Best practices for mailing games: from the simplest to the most complex;
– 60 examples of games in newsletters.

▶️ The recording is already available on the SandPuls YouTube channel.