On March 24, 2023, as part of studying the discipline “SMM” (gr. MK-21, teacher Kryvych Yana) joined the online workshop on digital marketing: setting up targeted advertising on Facebook and Instagram
Speaker: Olga Panteleeva is the marketing director at DAN.IT Education.
During the workshop, they analyzed:
what types of advertising exist on Facebook and Instagram;
what are advertising goals on Facebook and how to choose the one that suits the needs of a specific business;
principles of detailed targeting;
audience segmentation;
why do you need a “Facebook pixel”, how and where to set it up.
Also, during the webinar, the speaker practically showed how to create and run an advertisement, in particular, how to choose the target audience, the type of placement, visuals and how to prepare the text.
YouTube broadcast
The event was held as part of the Women For The Future project, which is implemented by Happy Monday with the support of the UN Women project “Transformative Approaches to Achieve Gender Equality in Ukraine”, financed by the Embassy of Sweden in Kyiv, and in cooperation with the Office of the Vice Prime Minister for European and Euro-Atlantic integration.