ON THE WAVE OF DIGITAL CHANGE

The technologies development, the struggle for customers and quarantine restrictions take digital marketing to a new level. And to be in trend means to be a successful marketer. Students and teachers of the Department of Marketing are trying to be on the same wavelength with the development of digital marketing technologies. In order not to lag behind, 2nd year students majoring in 075 Marketing within the study of the discipline “Marketing Communications 2” (teacher – Sager L.) joined Digital Spring at Kharkiv National Economic University. Thus, on April 14, 2021, students took part in a webinar on SEO-marketing. The speaker – Alexander Utkin, Senior SEO Promodo – showed illustrative examples, told about the benefits for business and provided advice on mastering the profession.