HUMOR SOLVES EVERYTHING OR HOW TO MAKE AN INFORMATION STORY OUT OF PROBLEMS

On October 11, 2024, first- and second-year undergraduate marketing students had a great opportunity to talk with Daria STETSENKO, director of the PAPA GYM sports club, and Yulia Shaforost, manager of PAPA GYM’s advertising communications.

During the meeting, Daria and Yulia shared their secrets:

1. why success does not depend on grades;
2. how to build trusting relationships with clients;
3. how to raise prices;
4. how to honestly talk about existing difficulties;
5. how to make information out of problems and come out of any situations with humor.

Thanks to Daria and Yulia for sharing your experience, interesting cases and charging with your unstoppable energy.

The event was held within the framework of the disciplines “Marketing Activity Basics” (teacher Liliia KHOMENKO) and “Marketing Product Policy” (teacher Yevgenia ZYABINA).