Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

ANNUAL REPORT OF MARKETING PHD STUDENTS

On October 7, 2024, the report of graduate students of the “Marketing” specialty of the second year of study was passed.Winners demonstrated their scientific achievements.

Reports were presented by graduate students:

  1. Serhiy PIMONENKO (dissertation topic “Formation of marketing digital strategy of IT enterprises”, scientific director – Doctor of Economics, Prof. O.V. Lyulov)
  2. Dmytro DAVIDENKO (dissertation topic “Green marketing in the energy sector: the role of environmental awareness in advertising campaigns”, supervisor – Doctor of Economics, Prof. O. Yu. Chygrin)
  3. Andrii ZDOYMA (dissertation topic “Formation of a marketing strategy for the promotion of small and medium-sized businesses in social networks”, supervisor – Doctor of Economics, Prof. T.V. Pimonenko)
  4. Daryna GERASYMENKO (dissertation topic “Conceptual principles of using the neuromarketing toolkit in the formation of the company’s communication policy”, scientific supervisor – Doctor of Economics, associate professor M.G. Michenko)

All participants presented their successes and achievements in:

  1. publication activity, in particular report abstracts, articles in professional journals and publications in publications indexed by the Scopus / Web of Science databases;
  2. internships at foreign universities;
  3. active promotion in work on the dissertation.

We thank the graduate students for their work and wish them further success, inspiration and implementation of scientific developments in practical activities!