On September 17, masters of the department of marketing within the discipline “Content marketing” (teacher Maria MINCHENKO) and students of third course (“Merchandising”, teacher Yana KRYVYCH) took part in the online conference “SMM for business: ideas that work today”.
The event brought together leading SMM experts who shared practical advice and current content marketing technologies and trends for business promotion in social networks.
Students participated in the discussion of issues related to:
- effective brand management in the digital environment;
- promotion in the B2B segment, in particular focusing on influencers and situational content;
- features of creating content in TikTok as an effective tool for increasing income.
The most interesting thing was that our students joined a master class on creating effective content that helps achieve business goals.
Conference participants had the opportunity to discuss current challenges in the field of SMM, exchange ideas and gain valuable insights for the development of their own projects with the help of content marketing.
The conference was an important step for masters in acquiring new knowledge and skills that will help them effectively use social networks for business.