Associate Professor of the Department of Marketing Yana KRYVYCH took part in the seminar of marketing and advertising teachers “Implementation of the topic of combating discrimination in advertising in the educational process of educational institutions”, which took place on May 17-19, 2024.
The organizers of the event were the Industrial Gender Committee for Advertising in partnership with the Representation of the Foundation named after Friedrich Ebert in Ukraine.
The event was attended by teachers from 15 regions of Ukraine, representatives of the DPSS of Ukraine and lawyers. Together, the experts analyzed current trends in the advertising market and discussed measures to counter discrimination based on gender in wartime, shared best cases and scientific findings.
According to the results of the seminar in 18 leading institutions of Ukraine, the winners will discuss the concept of discrimination in advertising with their peers, learn to identify discriminatory advertising, and understand its consequences for brands and society.