Behavioural Lab
Stop acting blindly!
With neuromarketing, you'll get
the answers you've been searching for.
Request a CallbackWith neuromarketing, you'll get
the answers you've been searching for.
Behavioural Lab
Stop acting blindly!
With neuromarketing, you'll get
the answers you've been searching for.
Request a CallbackWith neuromarketing, you'll get
the answers you've been searching for.
Solutions
Effective Communications
Predict and enhance the effectiveness of advertising for your products and services.
- Conduct research on consumer perception of advertising (across various communication channels) using neuromarketing tools.
Trade and Shopping
Branding
The brain makes brand growth measurable and manageable.
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Track the effectiveness of how consumers perceive your brand.
Website Usability
Gain Insights into Subconscious Barriers to User Conversion Throughout Their Journey
- Conduct usability testing of your website/page.
- Optimize website/page for higher conversions.
Submit Your Request by
Key Stages
1
1 Stage
Kick-off Meeting and Research Preparation
Defining stimuli and the target audience (respondents) according to your requirements. Forming a test group and preparing for the research stage.
Duration - from 3 days.
Duration - from 3 days.
3
3 Stage
Data analysis and report generation
Analytical data processing, visualization, and graphical presentation of research results.
Duration - from 2 days
Duration - from 2 days
2
2 Stage
Research and conducting experiments with respondents.
Conducting experiments with selected respondents. Studying the specifics of their interaction with selected research objects (packaging, logo, banner, brochure, website, etc.). During this process, behavioral patterns and the level of information perception will be measured through eye-tracking and brain activity analysis.
Duration - from 5 days.
Duration - from 5 days.
Each project is unique, and the stages depend on the project's goals and objectives. For communication and consultation, email:
The Tools We Use
Stationary and Mobile Eye Tracking provides accurate and realistic insights into where consumers direct their gaze while interacting with your marketing communications, allowing you to fine-tune your strategies for maximum impact.
Key parameters: gaze direction; elements/areas of interest; fixation duration.
Key parameters: gaze direction; elements/areas of interest; fixation duration.
Electrocardiography enables understanding consumer emotions when interacting with the research object by analyzing data on heart rate (intensity, sequence, and speed variation). Possible applications include: assessing reactions to educational materials; testing packaging designs; studying audiovisual effects in gaming; predicting driver behavior in automated vehicles, and more.
Software
In our work, we use software that enables the analysis of eye movement, consumer reactions, heart rate, and the visualization of research data, including the creation of heatmaps. Key tools include Tobii Pro Studio, Tobii Pro Lab, Pupil Labs, and others. Quantitative and qualitative data processing is carried out using Stata, EViews, R, MATLAB, SPSS, and more.
In our work, we use software that enables the analysis of eye movement, consumer reactions, heart rate, and the visualization of research data, including the creation of heatmaps. Key tools include Tobii Pro Studio, Tobii Pro Lab, Pupil Labs, and others. Quantitative and qualitative data processing is carried out using Stata, EViews, R, MATLAB, SPSS, and more.
Our papers
Discover how our latest study on AI perception through GSR and facial expression analysis can revolutionize user engagement strategies. Unveil the power of emotional content in capturing audience attention and enhancing interaction.
Unlock the potential of neuromarketing with our latest study, revealing how eye-tracking technology can transform your advertising strategies by providing deep insights into consumer behavior and preferences.