Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

Anastasiia Illyashenko

Department PhD Student

Academic Degree, Title:

Postgraduate Student

Dissertation Topic:

“Socially Responsible Marketing of Enterprises in the Context of Industry 4.0”

Scientific Supervisor: Doctor of Economics, Professor O.Yu. Chyhryn

E-mail: a.illiashenko@biem.sumdu.edu.ua
Tel.: +380508378438
Office: K2-126

Research Interests:

socially responsible marketing; marketing 4.0; CSR programs; ethical marketing.

Scientific Projects:

Contributor to the project “Post-War Recovery of Ukraine’s Energy Sector: Waste Management Optimization Considering Population Health, Environmental, Investment, and Tax Determinants” (No. 0123U100112, 2023–2025).

International Programs and Internships:

Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Trends: New Waves and the Future of AI” 90 hours, (Piła, Poland, 27.11-29.12.2023).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities” 90 hours, (Piła, Poland, 01.11-30.12.2022).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Economics and Marketing: Impact of Covid-19” 90 hours, (Piła, Poland, 22.11-22.12.2021).
Scientific Training “Tightness and Looseness as Cultural Factors: An Application to Explain Vaccination Attitudes” (Vincenzo Alfano, Adj. Professor of the University of Naples “Parthenope”, “Healthy Economy and Policy: European Values for Ukraine” (101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH), 24.10.2023.

Education and Work Experience:

From 10.2021 to Present: Sumy State University, Department of Marketing, Postgraduate Student.
2014-2020: Sumy State University, Department of Marketing, Master’s Degree.