Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

HEALTHY HUMAN BEHAVIOR AND WHEN EMOTIONS RUN HIGH DURING TRAUMA

The lecturers of the department, Alla Bondarenko and Anna Rosokhata, continue not only to convey the values of the European Union to the students of the courses in Ukraine, but also use the methods of practical orientation training for this purpose.

Thus, on February 19, an open lecture-training was held by Svitlana Sinyagovska, candidate of economic sciences, practicing psychologist, coach of the Trauma Care Company (Netherlands) on the topic: “Healthy human behavior and when emotions run high during trauma.”

This webinar was held within the framework of two disciplines: “Customer Relations” for 1st-year marketing masters and for 3rd-year bachelors within the “Industrial Enterprise Marketing” discipline.

During the training, the participants learned the psychological basis of the behavior of people and consumers during stressful events. As part of the event, the material was interestingly presented, the types of traumatic behavior of people, the reactions that occur in the psyche and body, as well as the peculiarities of the behavior of Ukrainians after the traumatic events in the country in recent years were thoroughly revealed. The speaker presented several interesting case situations, where the audience identified the expected and unexpected reactions and behavior of people.

In general, the event was aimed to a greater extent at revealing the problems of the formation of a healthy society and each individual. We do not stop there and continue to reveal the important values of the EU for Ukraine and their aspects.