Acquiring practical skills is impossible without studying the modern practices of enterprises in various economic sectors.
On November 20, 2023, as part of the disciplines “Marketing Advanced” (teacher Tetyana PIMONENKO) and “Blogging and Influencer Marketing” (teacher Liliya KHOMENKO), a practical session was held for second- and fourth-year marketers at the branch of the Department of Marketing at Technochim LLC.
Branch representative Oleg OLEFIRENKO spoke about the necessity for a scientific approach to building marketing strategies at machine-building enterprises. He noted that marketing business strategies are inextricably linked to increasing production efficiency and creating the conditions for introducing innovations.
The students were interested in transforming marketing activities related to the military situation in Ukraine and establishing new partnership relations in the EU markets.