Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

CANNES LIONS ARE INSPIRING

On November 8, 2023, an open lecture was held on the topic “Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases”.

The speaker of the event – Volodymyr NESTERENKO, head of the marketing department of “Skarbnytsia” and “Technoskarb” companies, shared advices:

  1. how to develop curiosity;
  2. where to get ideas for advertising companies;
  3. about ten cases of the most prestigious international creativity festival Cannes Lions 2023

This event made it possible to join the creative community and get new ideas.