Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

THE FUTURE OF YOUTUBE AND SOCIAL NETWORKS IN THE AI ERA

On October 12, students of the 3rd year of the “Marketing” specialty within the “Digital Marketing” discipline of Maria MINCHENKO attended the webinar “The Future of YouTube and Social Networks” by Vyacheslav Yurenko (Founder 4Limes, Global Remote Staff) and received a unique opportunity to deepen their knowledge in the field of digital marketing.

The event discussed key issues related to the future of YouTube and social networks in the context of artificial intelligence. The main topics of discussion included:

Changes in the Content Marketing Market: Find out how YouTube is expected to change the content marketing landscape in 2024 and what marketing strategies will be relevant.

  1. Building Content in the Age of AI: Gained valuable guidance and insights on creating automated content on YouTube, TikTok, Instagram, and Facebook. They learned how to provide a continuous flow of quality content to their audience.
  2. Automating the process of script writing: gained insight into the use of neural networks to automate the process of creating scripts for video content. It allows you to efficiently generate video ideas and quickly develop scripts.
  3. Automation of the voicing and editing process: we learned how using neural networks to simplify and speed up the processes of voicing and editing video content. This ensures high quality and productivity in video production.
  4. Prospects for the development of marketing in the era of AI: students also discussed the prospects and possibilities of using artificial intelligence in the field of marketing and how it can change the industry.

The webinar provided students with valuable knowledge and tools that will help them in their future career endeavors in the field of digital marketing. The Department of Marketing always strives to provide its students with up-to-date knowledge and practical skills necessary for success in the digital world!