Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

CREATIVE AGAINST SENDPULSE AND OLGA KOKOSHKO

On September 28, 2023, an exciting webinar was held by SendPulse and Olga Kokoshko (brand strategist and Effie Grand Prix winner).

It was visited by students of the first and fourth year within the disciplines “Basics of marketing activity” (teacher Lilia KHOMENKO) and “Riskology” (teacher Yana KRYVICH).

Olga Kokoshko told how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient customers and even in spite of yourself.

The speaker also talked about the driving force of marketing and shared useful tips on how to deal with difficult situations.

The event turned out to be rich, interesting and exciting!