Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

SEMINAR ON PRODUCTIVITY IN MARKETING AND SUSTAINABLE AND HEALTHY APPROACHES TO BUSINESS DEVELOPMENT

Members of the Jean Monnet project team “Healthy Economy and Policy: European Values for Ukraine”, Nataliia Letunovska and Anna Rosokhata, started their internship at the University of Liverpool (United Kingdom).

At the beginning of July, several meetings were held with fellow scientists from the Institute of Public Health and the School of Management.

Nataliia and Anna also attended a lecture by Dr. Ofer Mintz, Head of the Department of Marketing at the Business School of the University of Technology Sydney (Australia) on the role of marketing during the COVID-19 pandemic and the development of effective marketing strategies, focusing on its productivity.

Nataliia and Anna presented their scientific research on sustainable marketing, market research of healthy products, and promoting a healthy lifestyle.

It is appropriate to note that these issues are of interest and are being actively researched; therefore, the exchange of experience and collaboration between Ukraine and the United Kingdom are relevant and of mutual interest.