Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY

MARKETING IN DIGITAL ENVIRONMENT: A NEW TEXTBOOK BY TEACHERS OF THE DEPARTMENT OF MARKETING

A new English-language edition of the textbook “Marketing in Digital Environment” has been published. A team of the tireless collective of the Department of Marketing prepared its content.

The textbook contains seven important chapters on the basics of e-business, content and digital marketing, and the creation and promotion of web resources, supported by practical cases and examples.

Associate Professor of the Department Nataliia LETUNOVSKA, and Ph.D. student Liilia KHOMENKO, edited this publication. We also thank our student Yana Shevchenko for creating an original cover for this publication.

The textbook can be found in the repository of Sumy State University