BACHELOR THESES DEFENSE

Topic: Defense of diploma theses of bachelor students.

Date: June 18-26, 2024.

Format: online and live (June 18 and 25). It was a great opportunity to see each other, chat and enjoy these moments.

Speakers: Bachelor's students of the fourth year of the "Marketing" specialty.

 

 

REPORT OF MARKETING GRADUATE STUDENTS

Topic: "Report of graduate students majoring in "Marketing" of the first year of study"

Date: June 6, 2024.

Speakers:

  1. Serhiy PIMONENKO (dissertation topic "Formation of digital marketing strategy of IT enterprises", supervisor - Ph.D., Prof. Ya. Poltsyn)
  2. Dmytro DAVIDENKO (dissertation topic "Green marketing in the energy sector: the role of environmental awareness in advertising campaigns", supervisor - Doctor of Economics, Prof. O. Yu. Chygrin)
  3. Dmytro KHARCHENKO (dissertation topic "Formation of a marketing digital strategy for the positioning of educational institutions", scientific director - Ph.D., Prof. Ya. Poltsyn)
  4. Andrii ZDOYMA (dissertation topic "Formation of marketing strategy for promotion of small and medium-sized businesses in social networks", supervisor - Doctor of Economics, Prof. Yu.V. Bilan)

CONFERENCE "INNOVATION, SOCIAL AND ECONOMIC CHALLENGE"

Topic: International scientific online conference "Innovation, Social and Economic Challenges"

Date: June 5-6, 2024.

Speakers: students and graduate students of the Department of Marketing of Sumy State University.

The organizer of the conference is the Department of Marketing of Sumy State University.

As a result of the conference, a collection of report abstracts will be published.

BE A LEADER OF YOUR LIFE: HOW TO START THE WAY

Topic: "Being the leader of your life: how to start the journey"

Date: May 23, 2024

Time: 12.00

Speaker: Alina Poznanska, director of the coordination center of the national program "VidNOVA:UA", trainer in project design and team development, facilitator, community mentor, entrepreneur, co-owner of the Poznanski brand, head of the NGO "City of Active Citizens", wife of a military man.

The event is held as part of the Proactive week of the Jean Monet project "Health Economy and Policy: European Values for Ukraine"

HEALTHY DEVELOPMENT OF PERSONALITY: VALUES, MARKETING AND PROMOTION

A round table with the participation of representatives of the public, business and education on the topic: "Healthy personality development: values, marketing and promotion".

Date: May 24, 2024

Time: 10.00

Involved speakers:

Hanna Shvindina - doctor of economics, professor, associate professor of the School of Management of the American University Kyiv, executive director of the NGO "Center for Lifelong Education".
Maryna Ptashnyk is the founder of the "Common Language" communication school, a communication coach.
Anna Derykolenko - Doctor of Economics, Head of the Marketing Department, "EDDY Single Digital Educational Space".
Valeria Koroshchenko is the co-owner of the women's creative space "Kolizhanka".

The event is held as part of the Proactive week of the Jean Monet project "Health Economy and Policy: European Values for Ukraine"

FESTIVAL OF STUDENT INITIATIVES "STUDENTS FOR A GREEN CAMPUS"

We invite you to participate in the festival of student initiatives, "Students for a Green Campus".
If you have ideas on making the university campus environmentally friendly, we will await you!
When? April 26, 2024.
Where? online platform Google Meet.
Fill out the questionnaire at the link.
Participation: free of charge.
Certificate: for active participants.
Registration deadline: April 24, 2024.
The project is co-financed by the Erasmus+ program of the European Union within the module "Green Campus Strategies: EU Experience for Ukrainian Universities"
If you want to know more, go to the link.

FEATURES OF THE PROMOTION OF HEALTHY REGIONAL DEVELOPMENT: THE EXPERIENCE OF THE CITY OF SUMY

Topic: "Features of the promotion of healthy regional development: the experience of the city of Sumy"

Date: 05/21/2024

Time: 10:00

Lecturer: Olga Skrypnyk, deputy director of the communal institution "Sumy Promotion Agency" of the Sumy City Council.

The event is held as part of the Proactive week of the Jean Monet project "Health Economy and Policy: European Values for Ukraine"

NEURORESEARCH OF CONSUMER BEHAVIOR

Open lecture on the topic: "Neuroresearch of consumer behavior"

⏰ April 19 at 11.00
👩‍💻zoom platform

Lecturer: Head of the Marketing Department of ZUNU, Prof., Doctor of Economics, Tetyana BORISOVA

 

WE ANNOUNCE AN "ACTIVE WEEK" AT THE DEPARTMENT OF MARKETING

We invite you to participate in the activities of the "active week" of May 20 - 24, 2024, organized as part of the implementation of the Jean Monet Module project "Healthy economy and policy: European values for Ukraine" (101047530) by the lecturers of the Department of Marketing - Doctor of Economics, Assoc. Liudmyla SAHER, Doctor of Economics, Assoc. Natalia LETUNOVSKA, and Doctor of Economics, Assoc. Anna ROSOKHATA.

All activities of the active week are united by a common theme: "Marketing and promotion for a healthy economy":

May 21, 2024, 10:00 a.m. - Olga Skrypnyk, Deputy Director of the CU "Sumi Promotion Agency" SMR.

Topic: "Features of the healthy regional development promotion: the experience of Sumy"

May 23, 2024, 12.00 - Alina Poznanska, director of the coordination center of the national program "VIDNOVA: UA", trainer in project design and team development, facilitator, community mentor, entrepreneur, co-owner of the Poznanski brand, head of the NGO "City of Active Citizens", wife of a military man.

Topic: "Being the leader of your life: how to start the journey"

May 24, 2024, 10:00 a.m. - Round table with the participation of representatives of the public, business, and education on the topic: "Healthy personality development: values, marketing and promotion".

Involved speakers:

  1. Hanna Shvindina - doctor of economics, professor, associate professor of the School of Management of the American University Kyiv, executive director of the NGO "Center for Lifelong Education".
  2. Maryna Ptashnyk is the founder of the "Common Language" communication school, a communication coach.
  3. Anna Derykolenko - Doctor of Economics, Head of the Marketing Department, "EDDY Single Digital Educational Space".
  4. Valeriya Koroshchenko is the co-owner of the women's creative space "Kolizhanka".

The events will be held online. The link for participation can be obtained by filling out the registration form

INSIGHTS OF THE MODERN ENTERPRISE MARKETER

WE INVITE YOU TO THE OPEN LECTURE!

If you want to learn the insights of the work of a marketer of a modern enterprise, come along with the #restless to a lecture by Vladyslav Goncharov, leading marketer, LLC "GUALAPAK UKRAINE".

📆 When: April 11, 12.30

🏢 Where: K3-002

We invite everyone!