Department of Marketing
Educational and Scientific Institute of Business, Economics, and Management
SUMY STATE UNIVERSITY
Creating your future together!
We nurture students who promote the common good with an extraordinary will to grow.
Learn more about study opportunities
Creating your future together!
We nurture students who promote the common good with an extraordinary will to grow.
Learn more about study opportunities
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Briefly about the department

The Department of Marketing at Sumy State University is a place for those who want to grow in the fields of marketing and business, learning from the best instructors with experience across various marketing and business sectors, and gaining practical experience in leading companies. Our students have the opportunity to receive a high-quality education in marketing, learn to apply innovative marketing strategies and tools, and gain insights from the practical experiences of renowned marketers and business professionals.
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Main Advantages for Students:
  • Relevant Content. Studying in this specialty ensures your knowledge and competencies remain current.
  • International Status. Systematic methodology, clear structure, and logical design of each course, similar to leading universities worldwide.
  • Practical Focus. Students acquire up-to-date analytical tools that provide a comprehensive approach to solving strategic marketing tasks, issues of strategic management, and enhancing business competitiveness.
  • Cost. If you’re looking for quality education in marketing at an affordable price and want to gain valuable experience and skills, studying at the Department of Marketing at Sumy State University could be a great option for you.

Department Programs

Bachelor's Programs

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Master's Programs

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PhD Programs

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Faculty and Research Staff of the Department of Marketing – leading experts in the fields of marketing and advertising from various countries worldwide. They combine academic knowledge with practical experience, ensuring high-quality education and research at our department.
The #Restless Team

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Join the #Restless

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International Activities

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Scientific Activities

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#CatchTheWaveOfChange

Already a graduate but want to stay with the #CatchTheWaveOfChange team? Fill out the form and join our marketing family.

Video about our department and institute

Announcements

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Thursday, August 31, 2018

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News

Employers' Council

Why do students choose our institute?

  • curricula based on international standards;

  • academic mobility programs;

  • international grant programs;

  • internships abroad;

  • own online learning platforms;

  • lectures from leading industry experts;

  • constant contact with future employers;

  • blended learning;

  • employment opportunities during studies;

  • individual approach and study schedule

Our students are our pride!

Feedback from the #Restless about their studies


During the semester, I studied the elective discipline “Modern Marketing Tools: Chatbots and Messengers”. This subject is one of the most interesting at the university because students gain practical skills in modern technologies that are extremely important for a marketer.

To get the final grade, I created two own chatbots for the online webinar “Printing Days”, which will be virtually conducted by SumDU library and “Ellada” publishing house, another bot for “MegaCoffee” cafe, where you can place orders without waiting in line.

Thank you to Oleksii Valentynovych for clear explanations, hints, and interesting information!

I recommend this discipline to everyone for studying!

72002

Kateryna Shevchenko

2021/2022 academic year

As part of the course “Modern Marketing Tools: Chatbots and Messengers” (which is an elective discipline for Marketing specialty) I received useful skills for creating a chatbot in the field of Marketing.

After completing the course, I was able to create a chatbot for the Instagram socks store @modern_soocks by myself.

I want to express my gratitude to Oleksii Valentynovych, who is the instructor of this course, for clear and informative presentation of the material.

71993

Pavel Serhiyevskyi

2021/2022 academic year

After completing and successfully finishing the course “Modern Tools in Marketing: Chatbots”, I learned how chatbots are created, why they are needed, how they help optimize business operations. I really liked the course material, it was completely clear and accessible even for those who hadn’t created chatbots before.

It was valuable that the instructor showed all stages of bot creation and nuances that arise during development in practice.
I received answers to questions that arose during the learning process and their practical analysis as well.
What’s equally important, the instructor provided additional materials for in-depth understanding of chatbot structure in the format of video practices from the SmartSender platform.

After completing the course, I am confident that I will continue studying chatbots and engaging in their development to gain personal experience, which will become an additional income for me in the future.

71996

Veronika Kazymyrova

2021/2022 academic year
After completing the course, we learned how to properly create a chatbot on Manychat and Smartsender platforms, discovered all the features and tricks in its creation.
We learned how to properly use growth tools and connect the bot to various social networks: Instagram, Telegram, Viber, WhatsApp.
The instructor managed to interest me during the study of the discipline and answered all the questions asked. After completing the discipline, I will continue to develop in this direction. I have already registered for a chatbot course for further study.

Maria Pavlychenko

2021/2022 academic year
It seems like it was just yesterday when I came to Sumy to submit documents for admission to Сумський державний університет ӏ СумДУ ӏ Sumy State University ӏ Sumdu, and today I have already received my master’s degree!
But it only seems so, because if you think about it, a lot has happened during this time and I lived these 5.5 years in Sumy to the fullest. Tried not to miss anything. As my mom used to tell me in childhood: “Just wave your little finger – and you’ll run right away”. I know Sumy better than many of its native residents. Participated in many city and university events. Merged with their rhythms.
Now I am sincerely grateful to the restless Department of Marketing for the last 1.5 years of master’s studies. Thank you Institute of Business, Economics and Management of SumSU for constantly improving the learning process.
Over all these years, I have observed only growth and this makes me proud.
And I wish all my groupmates and friends gained during studies to be happy, wherever life takes you.
So, a new step has been completed, moving forward. Learning, of course, doesn’t end.
Learning continues. Informal. Setting new goals and achieving them
71986

Vladyslav Kushch

Graduation 2021
During the course “Modern Marketing Tools: Chatbots and Messengers”, we gained many useful skills and were able to implement all of this in practice, which is very important.

The course task was to create a chatbot, which we successfully accomplished and saw cool examples from other students.

We want to express our gratitude to Liulov Oleksii Valentynovych, who taught us this course, for the knowledge we received and the opportunity to express ourselves!
71988

Victoria Somyk

2021/2022 academic year